Social Media Marketing

Social media has seen explosive growth rates, accounting for a large majority of internet usage and online communication. As internet use and behaviour trends have changed, so have the opportunities for online marketing. Social media and social networking websites including; Twitter, Facebook, YouTube, MySpace, and Bebo have become lucrative arenas for online marketing. As well as advertising opportunities, they can be utilized to promote brand awareness, communicate with customers, advertise offers and deals and much more. At WSI we recognised the potential of social media marketing in its early stages and have been offering social media management packages to suit our diverse range of clients ever since.

Social Media Management

By putting your social media marketing in the hands of our online marketing professionals, you’ll benefit from a wealth of expertise. Social media management is very time consuming but the rewards are worth it. Our social media marketing professionals will optimise your campaign by incorporating social media and social networking websites that we evaluate to be beneficial to your business. We’ll disperse blogs, newsletters, promotional videos and photos across relevant websites and generate back links and traffic to your website improving search engine optimisation. Below are some of the social media services we offer our clients.

Twitter: Social Media Marketing

The most recent social media phenomena, Twitter, can be utilised to promote blog postings, newsletter, promotional videos and any news or social media relevant to your business. Because twitter users regularly check new tweets it’s an effective way of communicating with your customers in real time. As well as managing your Tweets, we’ll customise your Twitter background using your company’s logo and branding and increase the number of Twitter followers you have. We’ll develop the number of Twitter followers you have by promoting your Twitter profile on your website, cross promotion with other social media websites and PPC advertising.

Facebook: Social Media Marketing

Facebook is the most well established social networking website, boasting nearly 19 million users in the U.K. (circa 15th July 2009). It can be a really effective tool for B2C communication but there are risks associated with social media marketing. Social media is a sensitive space because you’re communicating with customers in their “home zone.” The frequency of status updates, messages, groups, events and other Facebook tools is important to get right. While you do want to inform customers about new products or services, deals and discounts it’s important not to harass customers by flooding their news feed, invitations and message. They will quickly lose interest and maybe even delete you from their Facebook account. The information you’re promoting in Facebook also needs to be carefully considered, it must be engaging, interesting and delivered in a way that reflects your brands values. At WSI we’re well acquainted with idiosyncrasies of managing a successful social media campaign. Put your Facebook management in the hands of one of our online marketing professionals and you’ll benefit from our wealth of experience and expertise.

YouTube: Social Media Marketing

Promoting your business products or services through YouTube is a great way to get ahead of the competition. YouTube videos often benefit from high search engine rankings, especially in Google. They can be used to promote products and services or improve brand awareness. Integrating YouTube into your online marketing campaign effectively is largely dependent on the nature of your business. An example of how YouTube can be used to engage potential customers and generate sales is the publishing user guides or infomercials. Recording a visual user guide for your products are a great way to turn prospects into sales, they’re also a useful resource for owners of the product. A YouTube video allows potential customers to see your product in action, learn about its ease of use and functionality et cetera and overcome many of the reservations people have when buying unfamiliar products online. YouTube videos can be further integrated into your search engine marketing campaign by promoting them through Facebook, Twitter and your website’s blog.

Social Media Success

A successful social media marketing campaign requires careful management of brand development, information dispersion, social media website cross promotion and growth of friend/follower/user database. Choose WSI for your social media management and you’ll benefit from the experience, expertise and efficiency using social media professionals brings.