Search Engine Marketing

Search Engine Marketing or SEM is fundamental to a successful Internet marketing campaign. The aim of search marketing is to increase your websites visibility in the search engine results pages using search engine optimisation and paid search marketing. The great advantage of Search Engine Marketing is the ability to target potential customers when they are searching for products and/or services across buying cycle.

Google has by far the largest search engine market share, so search engine marketing is primarily focused on getting high in the search engine results pages (or SERP's) in Google. Furthermore, if you succeed in Google it's more than likely you'll succeed in search engines such as Bing and Yahoo.

There are many opportunities to improve your presence in the search engine results pages. Below are a few examples:

• Google Organic Listings
• Google Local Business Ads
• Google News Search Results
• Google Social Media Results
• Google Image Search Results
• Google Video Search Results
• Google Shopping Results
• Google Adwords Pay Per Click Advertising

At WSI Hudderfield, we are experts in designing and implementing search engine marketing strategies that develop results in the search engine results pages by optimising for all the opportunities relevant to your business.

Search Marketing: Organic Listings Vs. Paid Listings

For business new to the web it's likely that Paid search listings will feature heavily in the early stages of your marketing strategy. It takes time to get established in the organic listings and drive traffic through search engine optimisation so a combination of paid search, email marketing, press releases and social media marketing are utilized in the interim. Paid listings are managed in Google's Advertising Network through Google Adwords. (These are the paid listings that appear above and in the right hand column of the search engine results pages). At WSI, our approach is to build search marketing campaigns using both paid search marketing and search engine optimisation from the outset. When search engine optimisation increases in success we look to reduce the paid search marketing spend to maximise the impact of your marketing budget.

If you'd like to find out more about Search Engine Marketing or the benefits of a broader Online Marketing strategy please get in touch.