PPC Landing Pages

At WSI, we highly recommend directing traffic from PPC advertising to optimised landing pages. PPC has great potential for all online businesses, because you can:

• buy in traffic on keywords very specific to your business
• choose the location of the searcher
• choose the times of day you’d like your adverts displayed.

High quality, relevant traffic creates opportunities to generate leads and sales. How well you can take those opportunities is dependant on the quality of your landing pages. First and foremost, the relevancy of landing pages is fundamental to their success (and it also affects how high your Google adverts are placed).

We find that using niche keywords in online advertising campaigns generate the greatest returns and we use the same philosophy for landing pages. If someone has searched for a “red Nokia 5800 Xpressmusic” and you can direct them to a page where it’s possible to buy a “red Nokia 5800 Xpressmusic” you’ll have a great chance of converting them. If you send them to a page where it’s possible to buy a black Nokia 5800 Xpressmusic your conversion rate will drop. This trend will continue as relevancy decreases. On a page where it’s possible to buy Nokia mobiles phone conversion will decrease and further still on a page where it’s possible to buy mobile phones. Niche search terms indicate that the searcher knows exactly what he or she is looking for, so it makes sense to have a landing page that says, “great, you can buy it here!”

Landing Pages: Design That Delivers

Designing effective landing pages requires a different thought process to designing websites. On a generic website design, it’s necessary to include navigation, product specifications/service descriptions, contact details and so on. Whereas landing page design can and should be focused on delivering a professional aesthetic and optimised conversion architecture.

Landing Pages for Low Budgets

For small businesses with dated or low budget websites, landing pages are a cost effective way of improving conversion on paid traffic with the minimum of investment. We’ve had some great results with our clients using PPC landing pages and you could too. Get in touch to find out how PPC landing pages could improve your sales and leads, and ultimately profits.