Microsites
Microsites are a powerful marketing tool, ideal for rapid web design, development, SEO and deployment. There are two primary examples where these qualities have delivered great results for our clients.
If you need to push a product or service to market in a short time frame microsites are an unmatched internet solution. Their separation from your primary website allows design freedom, rebranding (if necessary) and highly specific search engine optimisation. The impact of using a microsite is two fold, you rapidly gain a web presence for your product or service and achieve higher search engine rankings with less investment. This method of using microsite design is also relevant for delivering interactive media, quizzes, competitions, offers, articles and promotions.
For companies selling products and services that aren’t relevant to each other, selling and promoting them on one website is detrimental to how effectively each product line is marketed. Ebay for example, has a portfolio that includes Paypal, Gumtree and Skype, all of which have separate websites, branded differently, with web design, functionality and marketing unique to each product. The equivalent solution for small to medium size businesses with multiple product lines or services is microsites.
Microsites: Key Advantages
The key advantage of using microsites is their price. The costs involved in creating the average microsite make them ideal for internet start-ups and small to medium size businesses. The turn around from concept to development is also much quicker. It’s important to reach your target audience as quickly as possible, and SEO microsites deliver positive results, quickly.
Microsite Examples
We worked with the COGAP division of COSTAIN Group to develop a series of Microsites to help increase interest in their new products and generate enquiries. Our flexible Microsite design and content management system helped us achieve new live sites up within a matter of hours. It's so easy to use that all of the copy has been uploaded by COSTAIN themselves. We delivered search engine optimisation for very specific keywords and achieve high ranking in the search engines for their preferred search terms.
What we did
- Development
- SEO
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