Google Analytics

Google Analytics is an extremely powerful web analytics tool that provides information about your websites visitors, where they came from and what they did on your website. If you intend to refine your website the information discovered by Google Analytics provides is invaluable. It can be used to improve SEO, design, navigation, conversion architecture, browser optimisation and more. If you don’t have Google Analytics installed you’re missing out, not only is it a comprehensive and professional service, it’s FREE!

Google Analytics Installation

We’ll set up a Google account for you and install Google Analytics on your website for a one off fee. We install Google Analytics as part of the set-up fee for PPC clients and encourage SEO clients install it too. It helps us optimise both PPC and SEO as well as providing a wealth of data for our monthly client reports.

Google Analytics Training

The information provided by Google Analytics is raw data, manipulating the data to draw conclusions about the effects of web design changes and the effectiveness of online advertising etc requires a lot of skill and knowledge. As well as having an understanding of the metrics available from web analytics, Google Analytics is a complex tool and it requires a lot of experience to use it effectively. So much so that Google has set up a certification for Google Analytics Professionals to help businesses seek advice from web analytics consultants with a high degree of skill.

If you haven’t use Google Analytics before, or have only limited experience, our Google Analytics training packages may be of interest. First, we’ll discuss your requirements from Google Analytics. Whether it is to discover where your traffic comes from, find out your websites most popular landing pages, or where customers drop-out of the purchase process etc. Having defined your needs we’ll teach you how to use Google Analytics to the relevant raw data and how to interpret it.

Google Analytics Support

If you want to get the most from Google Analytics, you need professional support from a Google Analytics consultant. At WSI we have a Google Certified, Google Analytics Professional available for consultation services for one off web traffic analysis and recommendations, or on-going Google Analytics consulting services.

Find out how we can help your business online, complete the simple form below for a free analysis or contact us.