Twitter is one of the newest and most successful platforms to enter the social media arena in recent years. Social Media Marketing is still a relatively new concept and many companies have yet to fully embrace the opportunities it offers. Social Media Marketing if managed correctly can be a highly cost effective form of advertising. Twitter in particular is proving it is both a great tool for building personal social networks but also as a highly effective marketing tool for building business relationships and attracting new prospective customers.
Different Ways to Use Twitter Marketing
There are many different ways to incorporate Twitter into your current marketing campaigns. Possibly the most common method is to utilise Twitter to share information. Twitter allows you to share small snippets of information with a large number of followers at the click of a mouse. These small snippets of information can be public service announcements, news updates, business news or family or friend updates.
As Twitter was primarily developed to constantly feed current updates to followers, it is a natural tool for the marketing of a business. Most commonly short marketing messages are shared over Twitter through a Tweet which contains a link to more relevant information. Twitter allows businesses to share information over a global network allowing both prospective customers and existing customers to discover and follow the information you share across the network.
Twitter Etiquette
When conducting marketing activities on Twitter a strict etiquette must be followed. If this etiquette is not followed then followers can quickly feel alienated leading to potential damage to your brand.
Twitter is primarily focussed on the here and now. It makes a great marketing tool for promoting timely news and products, for example today’s lunch special offers. The promotion of events is also an excellent and highly rewarding use of Twitter. Tweets should ideally be kept conversation in tone and casual in tone. Advertising should not appear as “in your face” advertising.
Give Your Tweets Personality
The more personality you create for your brand, the easier it will be to tweet about it. A unique voice will make your tweets entertaining. Entertaining Tweets help to engage readers and attract more followers. Ideally you should attempt to wrap your tweets around a nugget of important information, and then deliver the tweet in an entertaining and conversational manner. Ideally your followers should look forward to hearing from you, this will increase the likelihood of them reading your tweets and marketing messages.
Another area where Twitter is particularly beneficial is in the area of customer communication and feedback. Twitter is designed to be conversational, and it is a great way to keep a dialogue going with your existing customers and prospective customers. Twitter is a great way to collect feedback from existing customers and particularly useful for reputation building. Both essential if you wish to retain customers and learn how to attract increases numbers of prospective customers.
