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Lately it has occurred to me that many of the websites I have managed content for do not have one page that seemed to be standard on the World Wide Web – the FAQ or Frequently Asked Questions page.
But this may not be a bad thing as long as the content of the website provides the answers your visitors need. Ask yourself if you really need that page – or if the information that is parked there would be better on more relevant pages.
Over the last few years, developments in online marketing have changed the way we work forever. From social media, blogging and tweeting through to Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns, there are literally endless inventive ways to promote your business online.
Growing a business without a solid marketing plan can be like building a house without a blueprint. As much as you wouldn’t set up a retail business in the middle of nowhere and expect it to flourish, you can’t expect your website to take root out there in cyberspace without some kind of internet marketing strategy. After all – what’s the use of a website without a solid return on investment (ROI)?
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Originally, press releases were used to inform the TV and print media about new information or products. But the days of the standard, market-spun press release are pretty much over. Whilst words still certainly have their part to play, the landscape has most certainly shifted to the point where simple marketing rhetoric won’t cut it any longer. (more…)
One thing is certain when working with the World Wide Web: change. Web technology is not stationary – nor should it be. Complacency in implementing improvements leads to limited functionality, which translates ultimately into losing traffic. No individual or company is exempt, including the Internet giant Google, which has maintained its dominance in global cyberspace through its clever adoption of leading- edge technologies for its online tools and services.
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The growth of social media has exploded on to the web – and there are no signs it will be slowing any time soon. While Tweeting, poking and tagging may primarily be consumer-based activities, it would be unwise to assume there are not social network marketing opportunities to help promote your business.
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The definition of bounce rate is the percentage of visitors to a site who leave the site without viewing any more pages. (more…)
Static URLs are preferable to dynamic URLs that contain variables such as the page ID where search engines are concerned. It’s worth investing the time and/or money in setting up URL rewriting on your website so that www.example.com/index.php?pageID=1 can now be viewed at www.example.com/page-1.htm or even better at www.example.com/page-name.htm. The latter two URLs appear to be static HTML pages but using Apache’s mod_rewrite module and an .htaccess file you can serve the same content as the first URL. The next step is to ensure that anyone accessing the original URL is redirected to the correct new URL with a 301 HTTP status code.
Google ran its first ever advertisement during the Superbowl advertising. The 1 minute 52 second advert entitled “Parisian Love” is one of their “Search Stories” series of adverts and tells the story through search:
If you follow the news it’s no secret that social media is big right now and it’s growing fast. Facebook, for example, boasts 350 million users worldwide and grew 145% in 2009, according to their own reports. Because of this tremendous growth and potential, businesses are speeding to gain a social media presence in droves.
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