Posts Tagged ‘Persuasion Architecture’


Ecommerce Web Design. Call to Action and Conversion Rates.

Posted January 25th, 2010 by John Callaghan in Analytics, Online Marketing

New tools and techniques available for Ecommerce web design optimisation have made it possible to incrementally improve performance and ascertain the most effective methods of internet marketing. In the past, the return on investment from Ecommerce websites has been difficult to track and monitor, and therefore difficult to improve. This has held back the online success of many businesses as their financial controllers have been rightfully conservative about investing in activities with an unknown return on investment.

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