The Google Adwords Quality Score is a key element of the Adwords Pay Per Click (PPC) advertising platform. In this blog post I’ll help you to understand exactly what the Adwords Quality Score is and the benefits to your PPC campaign which you can receive from a high Quality Score.
The first question you may be asking is exactly what is the purpose of the Quality Score? One of Google’s main objectives is to provide its users with highly relevant search results to queries. The Adwords Quality Score is intended to ensure that only the most relevant Adwords ads are displayed to users.








