SEO landing pages are a powerful way of improving your website’s search engine rankings on keywords valuable to your business. It’s possible to determine which keywords are most effective at generating leads, conversions and sales by analysing Google Analytics data. These keywords and phrases can then be optimised using SEO landing pages or an SEO landing page.
When choosing the best keywords for SEO landing pages it’s also important to be realistic about the keywords you choose to optimise for. Many keywords are too difficult to compete on so it’s often better to look at niche terms, geo-target or optimise for the long tail.
How to optimise pages for search engines
Search engines can only crawl text and links, so it’s important to focus on content on SEO landing pages and to use alt text on images appropriately (name the image file path descriptively is also recommended, i.e. monkey-eating-banana.jpg instead of img349.jpg). Quality SEO copywriting is an important factor in on page optimisation and it isn’t easy. The page will essentially have two goals;
- 1) rank well in the search engines
- 2) convert visitors in some way
SEO Landing Page On Page Check List
- Use keywords in headings
- Use alt text on images
- Name images descriptively
- Make full use of Meta tags (Meta tags are no longer a significant factor for SEO but they’re important for click through ratio).
- A persuasive call to action
- Optimised copy with use of target keywords
- Keywords used in anchor text
- Include target keyword/s in the URL
Off Page and Off Site Landing Page Optimisation
To achieve high search engine positions, it’s important to look for opportunities for off page and off site optimisation. Off page optimisation will include pushing the page using internal linking, within the site navigation and from other articles on site with related content. It’s important that the page links to as contextually relevant information as possible and that anchor text reflects the core keywords the page is optimised for.
Off site optimisation involves driving links to the page from other relevant and high ranking websites on the same subject. This is often time consuming and difficult but the rewards often justify the effort. Social bookmarking using websites such as reddit, Digg and Slashdot are also great ways of driving links and creating extra sources of traffic to the page. The effectiveness of off site optimisation can be streamlined by writing interesting and engaging copy and distributing it to the target audience.
