Here’s a quick list of pointers to consider when designing an e-commerce website
1- If it is an e-commerce website, make sure it looks like one, display credit card signs, show a basket
2- Display your main offers and products on the home page, don’t clutter the home page with your life story or mission statement.
3- Don’t waste valuable space and prime search engine optimisation with “Welcome to Our Site”
4- Always have a phone number clearly displayed so that people can contact you, don’t hide it on the contact page or in teh footer
5- Ensure that prices and offers and taxes are clear
6- Do not require registration to checkout, this is a big turn off
7- Make Delivery Policy and Charges Transparent
8- Use Goody Badges e.g. trade associations and secure signs to add comfort to the customer
9- Do not clutter checkout pages, keep them clear of distractions, too many choices can cause confusion or inertia
10- Make terms and conditions clear, you have to offer a 7 day money back guarantee by law (some exceptions)
11- Make sure that it is Search Engine Friendly, teh website can be beautiful, but if you’re never found, your investment is wasted
12- Make sure that you have web analytics installed so that you can measure what is happening on site and so that you can measure and improve your marketing campaigns
Of course this is not a full checklist, but it is amazing how often websites miss the obvious and focus on themselves or their history.
It is vital to put yourself in the mind of the customer, make it easy ofr them, minimise clicks to buy, engender trust with openness and no surprises and carefully and thoughtfully signpost the site with good navigation. Most of all keep it brief. No one reads long sentences and paragraphs, until after they have made a buying decision or are actively looking for more information.
Checkout Some Of Our White Paper Resources
Downloads Available from our White Paper Resources Page
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We are a Digital Marketing Agency and Internet Consultancy based in Huddersfield West Yorkshire. We pride ourselves in delivering , top performing e-commerce websites to our customer base around Huddersfield, Leeds and West Yorkshire. Our websites will always be built Search Engine Friendly.
