The new position is for an Internet Savvy Account Manager to help promote our internet marketing services to our customers and to help plan and manage or Internet Marketing Campaigns. No campaign is the same. We may mix such techniques as: SEO – Search Engine Optimisation, PPC Pay Per Click Google Adwords Marketing, Social Media,  E-mail Marketing, Internet Analysis, Internet Consultancy and Web Analytics.

We have achieved outstanding results for our customers and are looking for a new member of our team who will add value to our customers.

The Job Specification is below.

New Internet Marketing Jobs at WSI

Role: Internet Marketing Account Manager
Location: Huddersfield
Salary: £20k-£25K according to experience

As the Internet Marketing Account Manager in our growing Digital Marketing Agency you will be responsible for the planning and management of SEO and PPC for client websites. You will also be responsible for analysis and research of prospects. Training will be given, and you will have access to the latest SEO and analysis tools. You will also analyse the results implemented by our SEO Consultants and liaise with clients, looking for opportunities to improve the clients’ online business. You will attend client meetings and be in constant communication with the client to ensure all Search projects are achieving their targets.

You should have hands on experience of Search Engine Marketing (SEM) and Google Analytics. As this role is client facing you must have strong communication and presentation skills. You will implement Search Marketing strategies and be competent in the delivery of SEO & PPC Social Media and Conversion Analysis. You will also be responsible for making ongoing recommendations and campaign improvements.

There will be significant training opportunities to further develop your skills.

If you would like to apply, please e-mail your CV and a covering letterincluding salary expectations to lisa@wsi-ebizsolutions.biz.

You can checkout the person spec on our careers page

This role overlaps with similar jobs such as

Internet Consultant, Internet Marketing Consultant, Internet Marketing Analyst, Internet Marketing Account Manager, and is based in Holmfirth near Huddersfield

There is little doubt that having an online (web) presence is vital to the long-term survival of any business. Government statistics last year estimated that around 70% of all UK households have access to the internet. This means the internet represents a portal to a potential 40+ million customers in the UK alone (discounting businesses and users outside the home).

Is a Social Media Presence Enough? 
Let’s take Facebook as an example. Latest figures reflect that there are some 400 million active Facebook users (according to Facebook’s own statistics) on the phenomenally popular social networking site. Of those 400 million approximately 50% are active on any given day, and more than 1.5 million of those users account for local businesses.

When you also consider that the average user has 130 friends networked on the site, the potential of social networking as a business platform soon becomes clear.

Which way to turn? 
What would you prefer to see as a prospective client – a considered investment in an internet presence or a simple profile that makes little impact, or worse still, gives the wrong impression.

While social networking definitely has its place in a progressive online marketing strategy, there is no ownership, little or no brand imagery (for you) and few opportunities for further digital marketing such as search engine optimisation.

Best of Both Worlds 
Conventional wisdom dictates that there is simply no substitute for a well thought-out web presence. In terms of image and brand, a website says more about you and your company than any number of social networking profiles.

The ever-shifting digital landscape requires diversification and given the clear benefits to be enjoyed through both mediums, the logical answer is to combine your efforts. Social media presents a fantastic opportunity to boost your stock and attract new business. It’s another way of getting your name out there and reaching new clients.

It’s all in the message 
Ask enough experts and you will soon realise that there are a range of differing opinions on what constitutes a good approach to online marketing – too many in fact to go into here. Regardless of what form of marketing you are using, certain fundamentals remain true. Sending the right message to push the right buttons at the right time is vital.

Get Social Media Marketing Working for You
The choice of social media platforms continues to grow – with a plethora of social networking websites to choose from. While hugely successful sites such as Facebook, Twitter, LinkedIn and YouTube may be taking all the plaudits, there are many more social networking websites to consider. Your first goal is to establish where your target audience is active, and then ‘get on board that bus’.

A final word of warning before we move on to review the 20 social networking tactics for business. Don’t dive in too soon. Take some time to monitor and learn from your customers’ existing activity. This will enable you to participate in a similar fashion, rather than sticking out like a sore thumb.

20 Ways to Use Social Media to Promote Your Business
The following 20 social media marketing tactics will enable you to genuinely participate within social networks while simultaneously promoting your business successfully.

1. Highlight – and link out to – industry news or world news relevant to your field.
2. Share your own thoughts on topics related to your business.
3. Feature links to insightful articles and include an explanation as to why they are valuable.
4. Be helpful; share some of your expertise to help build a positive reputation.
5. Ask questions to get feedback and invite discussion on industry topics.
6. Recommend other social media users –they will usually reciprocate your recommendation.
7. Hold a contest and publicise it across your social media profiles. Competitions can spread like wildfire across social networks.
8. Announce business updates, including links to new products or special features.
9. Link to your website content occasionally; too often might seem pushy, but this doesn’t mean to say you cannot do it at all.
10. Link to rich media content, such as webcast presentations or videos that enhance your message.
11. Announce – and link to – the publication of your latest email newsletter.
12. Similarly, link to your latest blog post with a brief summary.
13. Post discount coupons and other deals exclusive to your social media audience.
14. Personalise your profile with your company logo and colours, and maybe even an image of yourself.
15. Think quality, not quantity. You don’t need to be the most prolific participant to impress.
16. Don’t be afraid to share some personality.
17. Pick up tips and tricks from other experts in your field.
18. Share links to your social media profile, or profiles from your website, newsletter and regular email signature.
19. Combine your content across multiple web platforms, including your website and social media profiles.
20. Identify the best times of day to engage with your target audience

In conclusion, remember that whether you are tweeting, poking or tagging, be yourself and enjoy participating in the social conversation.

At the moment I’ve not had a chance to have a play with it yet, but it looks to be offering an easy way to share content online with an improved mobile experience.

Buzz will show a thumbnail of YouTube video’s and make it easy to play in line.

With photos, it will show thumbnails, with a custom photo viewer, which lets you flip through pictures and see them “big and fast”. You can “like” and “unlike” stuff, and expand comments.

Public/Private sharing – The post box will let you post updates publicly or privately. If it’s public, it will go to your Google profile, and is indexed by Google’s real-time search.

In your in-box, you’ll see notifications that contain real-time comments. It will sit in the same in-box as your regular email, but you can move between your regular in-box and your Buzz stuff.

Mobile could be one of the biggest keys to the success of this product. Google says Google.com is the world’s most popular mobile home page, and Buzz can be accessed from there on iPhone and Android devices.

Buzz could also benefit businesses as an organisational tool. The first thing that comes to mind is the expansion of communication with existing contacts. When you’re frequently seeing what your Gmail contacts are saying, it will not only keep those people fresh in your mind, but it could develop further communication.

The question is, will Gmail users buy into this quick sharing? Google thinks so because it’s a part of the evolution from email, to IM, to status updates. In Google’s eyes, this is part of the evolution to the next big jump to Google Wave. Buzz could be the little step needed to get people to think about communicating in a way beyond email and IM.

We keep hearing about Social Media: Facebook, Twitter, YouTube etc. We even hear about big Social Media phenomenon: The Facebook Group set up to get “Rage against the Machine” to number one in the music charts, the spoiler to stop X-Factor winner Joe McElderry being the Christmas Number One. Dave Carroll’s song on You Tube viewed nearly 7,000,000 times that tells the tale about how United Airlines broke his guitar (Search for United Airlines on YouTube and Dave Carroll’s song comes top every time). Millions of people everyday use some form of Social Media every day; we hear of big company campaigns on Social Media, but does it have a commercial impact for local businesses? The short answer is Yes, very much so.

To understand what is happening online, we just need to understand how people buy off line or what we did before the internet.

 People select a shop, bar or restaurant based on many criteria.

• Advertising
• Price Comparison
• Reviews
• Recommendation
• Location

 Online, it is very much the same, except information and contact networks are so much quicker.

  This is why many companies are developing their social media presence ie to extend their brand reach by joining the conversation with their customers. Some essential elements of a social media campaign could include:

• Blogging
• Article writing
• FaceBook
• Twitter
• Questions and Answers
• Social Bookmarking
• Forums
• Monitoring

 More advanced campaigns could include Facebook and IPhone Applications, designed to engage and interact with the consumer.

Blogging

A Blog (weB- log) is a series of entries, records, thoughts and ideas on a website. Google appears to love Blogs, websites that have up-to-date blogs have made some commitment to adding and updating content on their website and are therefore contributing positively to the internet.  Google rewards good relevant content with high search positions. It is possible to get 1st page results on Google and even top positions on Google in under 5 minutes.

 Good blogging practice means writing a blog on a regular basis, daily if possible, but weekly can be sufficient. Other tips may include:

• Being informative
• Not being sales oriented
• Linking to other resources both on your site as well as off site.
• Getting your blog followed by linking into social networks, social book marking sites and article sites

 So as a blog grows it increases the number of pages in your website, as the readership increases, then so the authority of your site will increase. The effect of this is that it can increase the number of search terms that a website can be found on.

Article Writing

Writing Articles on other websites is a great way to improve your reputation as an expert to your customers. Articles on other good reputable websites linking to your site can also build your “reputation” with Google.

Facebook, Twitter and other Social Network Websites

Many Social Network sites have started out as online meeting points for friends and people with common interests. However, 2009 saw more and more  companies using social network sites to engage with their customers, often by creating a more personal face of the company and by deploying targeted content and offers to specific demographs.

Measuring Results

Like so much of internet marketing, it is measurable, with many websites getting over 25% of their traffic from Blogs and visitors from social network sites and blogs being 3 times more likely to buy. Why? because all of the offsite activity is targeted to specific groups, so that the social media marketing has been increasing brand recognition and trust off site; when consumers visit websites, they have already researched the products & services, received recommendations, interacted with the free content, making the final buying decision easier.

Stephen Harvey-Franklin wrote this article that was published in the Harrogate Advertiser’s Business Pink Pages.

Steve is a Social Media and SEO Consultant and Trainer with Ripley Training and a Digital Marketing Consultant for WSI Yorkshire, based in Huddersfield West Yorkshire. Steve also speaks at events on Internet Marketing and Social Media Strategy

For online marketing agencies and businesses keen to improve their online marketing strategies the power of social media has been re-affirmed, particularly the potential of Facebook for businesses. The Rage Against the X Factor campaign also provides some valuable lessons about the circumstances in which social media can create a global buzz about a product or service.

Firstly, Rage Against the Machine’s “Killing In The Name” was an inspired choice for the campaign, a song about rebellion by a band who are the antithesis of the X Factor. Secondly, the X Factor backlash was poised to explode and the Rage Against the X Factor campaign gave it the perfect vessel. And thirdly, various charity campaigns were set up inspired by the Rage Against the X Factor campaign, improving social perception and the movements “brand.” Tom Morrello, Rage Against the Machines guitarist pledged that he’d donate the proceeds from unprecedented increase in sales to charity and announced they’d play a free Victory gig.

The Rage Against the X Factor campaign became a moral crusade, not only against X Factor but against the culture which X Factor is part of. Granted many cynics will be keen to point out that the X Factor’s Joe McElderry and Rage Against the Machine are essentially on the same label. But I don’t think the Rage Against the X Factor was about money and who’s pockets were getting lined, it was about reclaiming British culture (and yes, they are an American band).

So what have we learnt? That social media marketing should be engaging, it should inspire people to communicate about your campaign. Where possible you should be responsive to social trends, capitalise on current events or news. You should take every opportunity to promote any social responsibility initiatives such as charity donations or environmental activities.

LA residents Dusty Sorg and Michael Jedrzejewski couldn’t find an Official page for Coca-Cola and so they decided to create a page themselves.

He downloaded images and set up the Fan Page, and before long it was a very popular site.  Then last November Facebook brought in a new policy that required pages that promoted brands to be operated by the authorised brand.  Facebook gave Coke the option, the page is closed or is handed over to Coke.

Coke had to make the choice, and with such a big following the decided to give Sorg and Jedrzejewski a call.

Initially Jedrzejewski said he was very worried about the call but Coke flew them both to Atlanta to talk business and ask that they officially run the page!

Coke wasn’t always naturally at ease with the idea that consumers are increasingly in control.   For Coke this could easily have been turned into a PR nightmare involving Facebook’s second largest page (after Barack Obama’s)

Coke has now turned this into an excellent example of why giving consumers control can be a good thing.

For Coke this now gives a new meaning to the old Coca-Cola slogan, “You Can’t Beat the Feeling“.

Marketers will be responsible for spending some $2.35 billion on Social Media Advertising (globally) in 2009 (representing a 17% increase over the previous years.

2010 will see another increase in social media advertising spend to $2.6 billion, which will rise by 2013 to $3.5 billion.

21% of the Best In Class companies are actually going to increase their spend on Social Media by at least 25%  in 2009 According to The Aberdeen Group, We at WSI expect the rest of the following companies to follow that trend, if not next year then the year after.

We (WSI Huddersfield, West Yorkshire) have found that typically, our Social Media Clients find that visitors from their social media presence will stay on their sites twice as long and are 3 times as likely to buy.

Although Facebook has overtaken MySpace in terms of number of accounts, MySpace still leads the social media advertising spending league, but Facebook are catching up:

MySpace Advertsing  2008   $605m       2009  $520m
Facebook                            2008   $250m       2009  $300m

Others have now entered the race with the likes of LinkedIn rapidly growing with its distinct adult professional audience.

In fact the majority of online marketers (65%)  are now using Facebook as an integral part of their social media strategy. Meanwhile 49% of e-marketers are now incorporating Twitter into their online social media strategy. Our own findings from our customers around West Yorkshire, Sheffield & Manchester echo this, in fact we find that all Facebook Activity is at least backed up with a Twitter Strategy.

Our client base also echos the e-marketer findings in You Tube (39%) and Linked in (38%) relative usage. We have found a large increase in customers wanting personalised You Tube, Facebook and Twitter pages, while the use of these social media sites to engage with and to also seek out new customers is now a vital plank of any marketing strategy.

Customers who fully engage in the social media process are finding that their sales are up 20% or more on last year.

Delicious & Digg are also being used by 31% of the marketeers that E-Consultancy surveyed.

Estimated at having more than 10 million users, Twitter is currently growing faster than any other networking site. As a result, businesses are getting on board as a means of extending their reach and participating in the ‘online conversation’. So what are some of the best ways to use Twitter for business?<!–more–>

Tweeting for Business the Right Way
The ability to communicate in real time with your followers is one of the main attractions of participating in the micro blogging arena. Add to this the ease of making updates of only 140 characters or less – and the ability to do so via a mobile device – and you can see why Twitter’s popularity is growing so quickly.

These same benefits also apply to businesses. At present, Twitter is free to use for companies. But users are not easily fooled. Participating with no other reason than to make sales will soon leave you ‘friendless’. To help you succeed on Twitter, consider the following 20 Twitter tips for business.

1. Begin with a strategy; otherwise, you may quickly find it a fruitless (and time-consuming) exercise
2. Update your personal profile, incorporating your business colours and ‘visual personality’
3. Add a picture profile
4. Include a ‘Follow us on Twitter’ link on your own website
5. Include a ‘Follow us on Twitter’ link in your email newsletters
6. Update your Bio information to give a little background, including a link to your website
7. Keep your strategy in mind as you tweet: stay on song
8. Use the Twitter search tools to find your target market
9. Search for Tweets related to your industry and participate in the conversations
10. Use ReTweets (RT) and replies (@…) when commenting on related Tweets
11. Keep an eye on trending topics
12. Ask for help from other Twitter users – it’s a great way to engage people
13. Use links in your Tweets to others sources, including (but not exclusive to) your website
14. Recommend other Twitterers; it’s a genuine act that is often reciprocated
15. Be yourself. Don’t be afraid to share your personality – it’s a part of being genuine
16. Ask questions and conduct polls
17. Give advice or assistance where applicable; this helps position you as an expert
18. Keep an eye on your Direct Messages (DM) and take time to respond to the genuine ones
19. Try not to use automated software. Think quality before quantity
20. Add yourself to the We Follow Twitter directory.

Other social networking sites such as FriendFeed and Facebook provide micro blogging tools as well, and it is possible to link your accounts with each application in order to update them all from one interface. Be selective, though. Don’t spread your resources too thinly.

While Twitter is fast becoming one of the biggest players in the social media arena, it shouldn’t be adopted as your only marketing activity. Instead, use it to complement your other marketing channels. If you would like help improving your social media strategy, call us on 01484 690430.