The growth of social media has exploded on to the web – and there are no signs it will be slowing any time soon. While Tweeting, poking and tagging may primarily be consumer-based activities, it would be unwise to assume there are not social network marketing opportunities to help promote your business.
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Archive for the ‘Social Networking’ Category
Google is getting into Social Media with Google Buzz
Posted February 10th, 2010 by Lisa Chirgwin in Miscellaneous, Social Media Marketing, Social Networking
Google has started to roll out its own Social Media platform to take on Twitter and Facebook. Check in your Gmail account over the next few days to see if you have access! It’s also planned to make Google Buzz available to businesses and schools using Google Apps, with added features for sharing within organisations.
Is Social Media Really Driving Online Sales
Posted February 9th, 2010 by Stephen Harvey-Franklin in Advertising, Microblogging, Search Engine Optimisation, Social Media Marketing, Social Networking
Is Social Media all hype, or is it really delivering on the promise?
We keep hearing about Social Media: Facebook, Twitter, YouTube etc. We even hear about big Social Media phenomenon: The Facebook Group set up to get “Rage against the Machine” to number one in the music charts, the spoiler to stop X-Factor winner Joe McElderry being the Christmas Number One. Dave Carroll’s song on You Tube viewed nearly 7,000,000 times that tells the tale about how United Airlines broke his guitar (Search for United Airlines on YouTube and Dave Carroll’s song comes top every time). Millions of people everyday use some form of Social Media every day; we hear of big company campaigns on Social Media, but does it have a commercial impact for local businesses? The short answer is Yes, very much so.
The Power Of Social Media: Rage Against the X Factor Campaign
Posted December 22nd, 2009 by John Callaghan in Blogging, Online Marketing, Social Media Marketing, Social Networking
The power of social media made itself felt over the last two weeks achieving one of the biggest chart upsets in history. A Rage Against the X Factor campaign that began as a Facebook group, spread rapidly and has attracted 507,206 fans and counting. More fans than the Rage Against The Machine fan group itself which at the same time, had 468,778 fans. Started in the UK, the campaign soon spread worldwide through social networking websites such as Twitter, MySpace and Bebo, forums, blogs and about every other form of online communication. If ever there was an example of the power of social media, this is it: a global campaign, sales of 507,206 and all the hard work done by music fans. Traditional media formats also played their part, with high coverage of the battle in newspapers, magazines, on the television and radio. Further raising awareness about the Rage Against the X Factor campaign and perhaps more importantly validating the movement and inspiring more people to purchase Rage Against the Machine’s 1992 single. The 2009 Christmas Number 1 will not only be remembered for being a social media phenomenon, it’s also become the UK’s first download-only Christmas number one. Another victory for online marketing and ecommerce over traditional sales and marketing.
The Coca-Cola Social Media Story
Posted December 17th, 2009 by Lisa Chirgwin in Social Media Marketing, Social Networking
Coca-Cola currently has 3.3 million fans following its Facebook page, what’s so incredible about this is that wasn’t started by Coca-Cola.
LA residents Dusty Sorg and Michael Jedrzejewski couldn’t find an Official page for Coca-Cola and so they decided to create a page themselves. (more…)
Social Media Ad Spend set to Increase Again
Posted October 28th, 2009 by Stephen Harvey-Franklin in Advertising, Social Media Marketing, Social Networking
E-marketer reported that advertising spend on Social Media 
is expected to increase by 10% each year.
Marketers will be responsible for spending some $2.35 billion on Social Media Advertising (globally) in 2009 (representing a 17% increase over the previous years.
2010 will see another increase in social media advertising spend to $2.6 billion, which will rise by 2013 to $3.5 billion. (more…)
20 Twitter Tips for Business
Posted November 10th, 2008 by WSI Yorkshire in Microblogging, Online Marketing, Social Media Marketing, Social Networking
The social networking website Twitter continues to grow in popularity amongst British web users, recently becoming the 38th most visited website in the UK. Twitter is a free-to-use micro blogging platform allowing users to correspond (or ‘tweet’) with each other in 140 characters or less.
Estimated at having more than 10 million users, Twitter is currently growing faster than any other networking site. As a result, businesses are getting on board as a means of extending their reach and participating in the ‘online conversation’. So what are some of the best ways to use Twitter for business?<!–more–>
Tweeting for Business the Right Way
The ability to communicate in real time with your followers is one of the main attractions of participating in the micro blogging arena. Add to this the ease of making updates of only 140 characters or less – and the ability to do so via a mobile device – and you can see why Twitter’s popularity is growing so quickly.
These same benefits also apply to businesses. At present, Twitter is free to use for companies. But users are not easily fooled. Participating with no other reason than to make sales will soon leave you ‘friendless’. To help you succeed on Twitter, consider the following 20 Twitter tips for business.
- Begin with a strategy; otherwise, you may quickly find it a fruitless (and time-consuming) exercise
- Update your personal profile, incorporating your business colours and ‘visual personality’
- Add a picture profile
- Include a ‘Follow us on Twitter’ link on your own website
- Include a ‘Follow us on Twitter’ link in your email newsletters
- Update your Bio information to give a little background, including a link to your website
- Keep your strategy in mind as you tweet: stay on song
- Use the Twitter search tools to find your target market
- Search for Tweets related to your industry and participate in the conversations
- Use ReTweets (RT) and replies (@…) when commenting on related Tweets
- Keep an eye on trending topics
- Ask for help from other Twitter users – it’s a great way to engage people
- Use links in your Tweets to others sources, including (but not exclusive to) your website
- Recommend other Twitterers; it’s a genuine act that is often reciprocated
- Be yourself. Don’t be afraid to share your personality – it’s a part of being genuine
- Ask questions and conduct polls
- Give advice or assistance where applicable; this helps position you as an expert
- Keep an eye on your Direct Messages (DM) and take time to respond to the genuine ones
- Try not to use automated software. Think quality before quantity
- Add yourself to the We Follow Twitter directory.
Other social networking sites such as FriendFeed and Facebook provide micro blogging tools as well, and it is possible to link your accounts with each application in order to update them all from one interface. Be selective, though. Don’t spread your resources too thinly.
While Twitter is fast becoming one of the biggest players in the social media arena, it shouldn’t be adopted as your only marketing activity. Instead, use it to complement your other marketing channels. If you would like help improving your social media strategy, call us on 01484 690430.
