If you follow the news it’s no secret that social media is big right now and it’s growing fast. Facebook, for example, boasts 350 million users worldwide and grew 145% in 2009, according to their own reports. Because of this tremendous growth and potential, businesses are speeding to gain a social media presence in droves.
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Archive for the ‘Social Media Marketing’ Category
Email Campaigns that Really Click
Posted January 13th, 2010 by Lisa Chirgwin in Internet Consultancy, Online Marketing, Search Engine Optimisation, Social Media Marketing
Engaging with customers via social media platforms has become the shiny new star in the online marketing world. This doesn’t mean that tried and tested marketing methods such as email is dead. In fact, email content still leads to more purchases, subscriptions, and other types of conversions than social networking sites such as Facebook and Twitter.
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Internet Marketing 2010: Real Time Search, Social Media and Conversion Rates
Posted January 12th, 2010 by John Callaghan in Analytics, Link Building, Online Marketing, Search Engine Optimisation, Social Media Marketing
Internet marketing has seen some big changes in 2009 and it’s fair to say we can expect more of the same in 2010. Social media strengthened it’s grip on search with real-time results from sources such as twitter hitting the SERPs for the first time as Google continue to not only deliver relevant results but also up-to the minute information of news events.
Many online marketers will still remember when world wide awareness of the earthquake in China in 2008 was dispersed through Twitter and social media sites long before the major news channels ran with the story. Even Google was left behind as it’s major source of current events, new websites, failed to deliver articles in time.
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The Power Of Social Media: Rage Against the X Factor Campaign
Posted December 22nd, 2009 by John Callaghan in Blogging, Online Marketing, Social Media Marketing, Social Networking
The power of social media made itself felt over the last two weeks achieving one of the biggest chart upsets in history. A Rage Against the X Factor campaign that began as a Facebook group, spread rapidly and has attracted 507,206 fans and counting. More fans than the Rage Against The Machine fan group itself which at the same time, had 468,778 fans. Started in the UK, the campaign soon spread worldwide through social networking websites such as Twitter, MySpace and Bebo, forums, blogs and about every other form of online communication. If ever there was an example of the power of social media, this is it: a global campaign, sales of 507,206 and all the hard work done by music fans. Traditional media formats also played their part, with high coverage of the battle in newspapers, magazines, on the television and radio. Further raising awareness about the Rage Against the X Factor campaign and perhaps more importantly validating the movement and inspiring more people to purchase Rage Against the Machine’s 1992 single. The 2009 Christmas Number 1 will not only be remembered for being a social media phenomenon, it’s also become the UK’s first download-only Christmas number one. Another victory for online marketing and ecommerce over traditional sales and marketing.
The Coca-Cola Social Media Story
Posted December 17th, 2009 by Lisa Chirgwin in Social Media Marketing, Social Networking
Coca-Cola currently has 3.3 million fans following its Facebook page, what’s so incredible about this is that wasn’t started by Coca-Cola.
LA residents Dusty Sorg and Michael Jedrzejewski couldn’t find an Official page for Coca-Cola and so they decided to create a page themselves. (more…)
5 Basic Tips For Joining Your First Social Media Site
Posted December 4th, 2009 by Chris Mann in Social Media Marketing
Creating your first social media presence can sometimes be a daunting but deceptively simple process. However before you sign up to your first social media site it is important to first understand the official and unofficial rules to ensure you stay safe online. Here are some tips to help guide you through your first steps in the social media arena:
Twitter to Launch Paid Business Accounts
Posted November 24th, 2009 by Chris Mann in Social Media Marketing
Biz Stone, Twitter’s co-founder has announced this week that the microblogging service will begin charging companies for using the platform in the new year.
Businesses will be under no obligation to sign up to a paid Twitter account. However businesses who do sign up will be rewarded with an elevated level of access, including feedback and statistics. Many big brands have embraced Twitter as a method of communicating directly with consumers and engaging with customers. Businesses which sign up to a paid account will be presented with a layer of features, which will aim to allow them to become more effective at utilising the platform through the analysis of inbuilt analytics. Stone confirmed personal twitter accounts would remain free. (more…)
Internet Marketing Strategy
Posted November 10th, 2009 by Stephen Harvey-Franklin in Google Adwords, Internet Consultancy, Link Building, Online Marketing, Social Media Marketing
The rapidly changing landscape of the Internet means that online marketing is now becoming the dominant segment of most marketing mix. We’re not talking web 2.0 anymore with web 3.0 rapidly developing. Therefore anyone serious about the Internet should make sure that they have a coherent Internet Marketing Strategy. (more…)
Social Media Monitoring Service
Posted November 2nd, 2009 by Stephen Harvey-Franklin in Advertising, Online Marketing, Social Media Marketing
WSI are pleased to announce their new Social Media Monitoring Service.
It is vital that companies wanting to protect their brand online hear what is being said about them online.
Early detection of negative rumours or discontent, means that our customers can respond quickly to turn around negative reviews or negative comments, if they appear on the internet.
With Social Media Monitoring, our clients can be alerted, so that they can respond to developing sutuations; we can also work with our clients to help minimise the impact of negative PR and negative reviews. (more…)
Social Media Conversations and the future of Google Search Results
Posted October 30th, 2009 by John Callaghan in Online Marketing, Social Media Marketing
Google has defined how people use the internet for over a decade. Commonly used as a portal to access even the most familiar internet resources such as Facebook, Hotmail and Youtube. I can recount many occasions where I’ve looked over someone’s shoulder as they’ve typed www.hotmail.com into the Google search box.
The average internet experience consisted of accessing your “home zone” (websites you use regularly) via Google, spending time on these familiar websites and exploring the internet using Google search. Google’s market domination is founded on their search engines ability to deliver relevant search results more effectively than anything else. However, with the rise of social media not only is internet behaviour evolving rapidly, so is search: it’s becoming social.
