As web behaviour evolves, online and offline marketing need to evolve with it. The World Wide Web has not only brought everyone closer, it is also bringing about a significant shift in attitudes toward consumers, including the recognition of their value as customers. Brands that recognise this shift, and successfully engage with their customers will win the day.
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Archive for the ‘Social Media Marketing’ Category
20 Social Networking Tactics for Business
Posted February 23rd, 2010 by Lisa Chirgwin in Miscellaneous, Social Media Marketing, Social Networking
The growth of social media has exploded on to the web – and there are no signs it will be slowing any time soon. While Tweeting, poking and tagging may primarily be consumer-based activities, it would be unwise to assume there are not social network marketing opportunities to help promote your business.
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Google is getting into Social Media with Google Buzz
Posted February 10th, 2010 by Lisa Chirgwin in Miscellaneous, Social Media Marketing, Social Networking
Google has started to roll out its own Social Media platform to take on Twitter and Facebook. Check in your Gmail account over the next few days to see if you have access! It’s also planned to make Google Buzz available to businesses and schools using Google Apps, with added features for sharing within organisations.
Is Social Media Really Driving Online Sales
Posted February 9th, 2010 by Stephen Harvey-Franklin in Advertising, Microblogging, Search Engine Optimisation, Social Media Marketing, Social Networking
Is Social Media all hype, or is it really delivering on the promise?
We keep hearing about Social Media: Facebook, Twitter, YouTube etc. We even hear about big Social Media phenomenon: The Facebook Group set up to get “Rage against the Machine” to number one in the music charts, the spoiler to stop X-Factor winner Joe McElderry being the Christmas Number One. Dave Carroll’s song on You Tube viewed nearly 7,000,000 times that tells the tale about how United Airlines broke his guitar (Search for United Airlines on YouTube and Dave Carroll’s song comes top every time). Millions of people everyday use some form of Social Media every day; we hear of big company campaigns on Social Media, but does it have a commercial impact for local businesses? The short answer is Yes, very much so.
Tweet Your Way to Success!
Posted February 8th, 2010 by Chris Mann in Online Marketing, Social Media Marketing
Twitter is one of the newest and most successful platforms to enter the social media arena in recent years. Social Media Marketing is still a relatively new concept and many companies have yet to fully embrace the opportunities it offers. Social Media Marketing if managed correctly can be a highly cost effective form of advertising. Twitter in particular is proving it is both a great tool for building personal social networks but also as a highly effective marketing tool for building business relationships and attracting new prospective customers.
Can You Ignore Social Media Marketing?
Posted January 13th, 2010 by Lisa Chirgwin in Advertising, Internet Consultancy, Online Marketing, Search Engine Optimisation, Social Media Marketing
If you follow the news it’s no secret that social media is big right now and it’s growing fast. Facebook, for example, boasts 350 million users worldwide and grew 145% in 2009, according to their own reports. Because of this tremendous growth and potential, businesses are speeding to gain a social media presence in droves.
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Email Campaigns that Really Click
Posted January 13th, 2010 by Lisa Chirgwin in Internet Consultancy, Online Marketing, Search Engine Optimisation, Social Media Marketing
Engaging with customers via social media platforms has become the shiny new star in the online marketing world. This doesn’t mean that tried and tested marketing methods such as email is dead. In fact, email content still leads to more purchases, subscriptions, and other types of conversions than social networking sites such as Facebook and Twitter.
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Internet Marketing 2010: Real Time Search, Social Media and Conversion Rates
Posted January 12th, 2010 by John Callaghan in Analytics, Link Building, Online Marketing, Search Engine Optimisation, Social Media Marketing
Internet marketing has seen some big changes in 2009 and it’s fair to say we can expect more of the same in 2010. Social media strengthened it’s grip on search with real-time results from sources such as twitter hitting the SERPs for the first time as Google continue to not only deliver relevant results but also up-to the minute information of news events.
Many online marketers will still remember when world wide awareness of the earthquake in China in 2008 was dispersed through Twitter and social media sites long before the major news channels ran with the story. Even Google was left behind as it’s major source of current events, new websites, failed to deliver articles in time.
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The Power Of Social Media: Rage Against the X Factor Campaign
Posted December 22nd, 2009 by John Callaghan in Blogging, Online Marketing, Social Media Marketing, Social Networking
The power of social media made itself felt over the last two weeks achieving one of the biggest chart upsets in history. A Rage Against the X Factor campaign that began as a Facebook group, spread rapidly and has attracted 507,206 fans and counting. More fans than the Rage Against The Machine fan group itself which at the same time, had 468,778 fans. Started in the UK, the campaign soon spread worldwide through social networking websites such as Twitter, MySpace and Bebo, forums, blogs and about every other form of online communication. If ever there was an example of the power of social media, this is it: a global campaign, sales of 507,206 and all the hard work done by music fans. Traditional media formats also played their part, with high coverage of the battle in newspapers, magazines, on the television and radio. Further raising awareness about the Rage Against the X Factor campaign and perhaps more importantly validating the movement and inspiring more people to purchase Rage Against the Machine’s 1992 single. The 2009 Christmas Number 1 will not only be remembered for being a social media phenomenon, it’s also become the UK’s first download-only Christmas number one. Another victory for online marketing and ecommerce over traditional sales and marketing.
The Coca-Cola Social Media Story
Posted December 17th, 2009 by Lisa Chirgwin in Social Media Marketing, Social Networking
Coca-Cola currently has 3.3 million fans following its Facebook page, what’s so incredible about this is that wasn’t started by Coca-Cola.
LA residents Dusty Sorg and Michael Jedrzejewski couldn’t find an Official page for Coca-Cola and so they decided to create a page themselves. (more…)
