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Archive for the ‘Search Engine Optimisation’ Category


E-Commerce Website Considerations

Posted February 1st, 2010 by Stephen Harvey-Franklin in Internet Consultancy, Online Marketing, Search Engine Optimisation, Web Design

E-commerce Websites and Best Practice

There is a real danger when selecting a web design company that they don’t know what they are doing ! Harsh? Well possibly not.

Many companies are graphic designers first, which is fine as long as Graphic Design Agencies play to their strengths and develop effective partnerships with other online experts. A website of course should look great, but it also needs to get found on Google, Yahoo & Bing, it also vital that those designing websites, particularly e-commerce websites, design the website using best conversion practices, so that the traffic coming to the website is really maximised.

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Video Search Engine Optimisation – 10 Top Tips

Posted January 22nd, 2010 by Chris Mann in Search Engine Optimisation, Video

Creating a video and publishing it online is an excellent method to differentiate yourself from the competition.  Thanks to rapidly improving technology, it’s now easier than ever to add that warm face to face element to your website.  This offers your visitors an opportunity to check you out before picking up the phone. With video, you can present an interview that addresses all the questions and concerns of potential clients while keeping visitors on-site longer.

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Introduction to Apache mod_rewrite

Posted January 20th, 2010 by Barnaby Knowles in Search Engine Optimisation, Website Development

What is mod_rewrite?

Apache’s mod_rewrite module is a powerful rule-based rewriting engine that rewrites requested URLs on the fly, server-side. This is an incredibly useful feature and importantly it allows you to set up redirects and SEO friendly URLs in minutes.

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Can You Ignore Social Media Marketing?

Posted January 13th, 2010 by Lisa Chirgwin in Advertising, Internet Consultancy, Online Marketing, Search Engine Optimisation, Social Media Marketing

If you follow the news it’s no secret that social media is big right now and it’s growing fast. Facebook, for example, boasts 350 million users worldwide and grew 145% in 2009, according to their own reports. Because of this tremendous growth and potential, businesses are speeding to gain a social media presence in droves.
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Email Campaigns that Really Click

Posted January 13th, 2010 by Lisa Chirgwin in Internet Consultancy, Online Marketing, Search Engine Optimisation, Social Media Marketing

Engaging with customers via social media platforms has become the shiny new star in the online marketing world. This doesn’t mean that tried and tested marketing methods such as email is dead. In fact, email content still leads to more purchases, subscriptions, and other types of conversions than social networking sites such as Facebook and Twitter.
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Internet Marketing 2010: Real Time Search, Social Media and Conversion Rates

Posted January 12th, 2010 by John Callaghan in Analytics, Link Building, Online Marketing, Search Engine Optimisation, Social Media Marketing

Internet marketing has seen some big changes in 2009 and it’s fair to say we can expect more of the same in 2010. Social media strengthened it’s grip on search with real-time results from sources such as twitter hitting the SERPs for the first time as Google continue to not only deliver relevant results but also up-to the minute information of news events.

Many online marketers will still remember when world wide awareness of the earthquake in China in 2008 was dispersed through Twitter and social media sites long before the major news channels ran with the story. Even Google was left behind as it’s major source of current events, new websites, failed to deliver articles in time.

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What Should Come First….Web Design or SEO

Posted December 29th, 2009 by Chris Mann in Online Marketing, Search Engine Optimisation, Web Design

This is a key question in the early planning stages of any website. Depending on who you ask will provide you with very different answers. A web designer will argue in the majority of cases that the design should always come first. In defence of all web designers if a website is not pleasing to the eye and does not capture the visitor’s attention then they are likely to almost instantly bounce off the website without browsing deeper into the content. However an important question to answer at this point is how did the visitor reach the website in the first place? (more…)

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SEO for Leeds, Huddersfield and Sheffield. Website SEO using Geo-Targeting

Posted December 14th, 2009 by John Callaghan in Link Building, Online Marketing, Search Engine Optimisation

One of the elements of long tail optimisation is geo-targeting, website SEO for specific place names. For example, a Yorkshire SEO company would use long tail geo-targeting to optimise for keywords such as SEO Leeds, SEO Huddersfield and SEO Sheffield. Geo-targeting using search engine optimisation is a useful too to increase keyword breadth (the number of keywords you’re website ranks in Google for) and if competing on primary keywords isn’t realistic.

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SEO Landing Pages. Optimise SEO Landing Pages on Profitable Keywords

Posted December 11th, 2009 by John Callaghan in Online Marketing, Search Engine Optimisation

SEO landing pages are a powerful way of improving your website’s search engine rankings on keywords valuable to your business. It’s possible to determine which keywords are most effective at generating leads, conversions and sales by analysing Google Analytics data. These keywords and phrases can then be optimised using SEO landing pages or an SEO landing page.

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Ethical SEO Companies use White Hat SEO and Optimise for Sales and Conversions

Posted December 9th, 2009 by John Callaghan in Online Marketing, Search Engine Optimisation

Google take into account over 200 factors when ranking websites in the search engine results pages, providing considerable opportunities for search engine optimisation. The techniques that have been developed to optimise websites, using both on site and offsite optimisation are often categorised as either white hat SEO or black hat SEO, (and of course gray hat where there is considerable disagreement about which category is most appropriate).

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