Originally, press releases were used to inform the TV and print media about new information or products. But the days of the standard, market-spun press release are pretty much over. Whilst words still certainly have their part to play, the landscape has most certainly shifted to the point where simple marketing rhetoric won’t cut it any longer. (more…)
Archive for the ‘Search Engine Optimisation’ Category
5 Top SEO Tips for Writing a Press Release
Posted March 15th, 2010 by Lisa Chirgwin in Search Engine Optimisation
Google Caffeine – Is It Good For You?
Posted February 23rd, 2010 by Lisa Chirgwin in Search Engine Optimisation
One thing is certain when working with the World Wide Web: change. Web technology is not stationary – nor should it be. Complacency in implementing improvements leads to limited functionality, which translates ultimately into losing traffic. No individual or company is exempt, including the Internet giant Google, which has maintained its dominance in global cyberspace through its clever adoption of leading- edge technologies for its online tools and services.
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Did You Really Write That?
Posted February 10th, 2010 by Chrisi Reid in Content Management, Search Engine Optimisation
Plagiarism
It’s probably a word you haven’t heard since writing essays in school, when your instructors told you that any evidence of it could result in a failing grade. But copyright is something to be aware of when creating content for websites and social media campaigns – whether that be asking whether you are legally allowed to use a photograph, a page of text or an idea… or determining whether someone else is entitled to use content you or your clients have created.
Is Social Media Really Driving Online Sales
Posted February 9th, 2010 by Stephen Harvey-Franklin in Advertising, Microblogging, Search Engine Optimisation, Social Media Marketing, Social Networking
Is Social Media all hype, or is it really delivering on the promise?
We keep hearing about Social Media: Facebook, Twitter, YouTube etc. We even hear about big Social Media phenomenon: The Facebook Group set up to get “Rage against the Machine” to number one in the music charts, the spoiler to stop X-Factor winner Joe McElderry being the Christmas Number One. Dave Carroll’s song on You Tube viewed nearly 7,000,000 times that tells the tale about how United Airlines broke his guitar (Search for United Airlines on YouTube and Dave Carroll’s song comes top every time). Millions of people everyday use some form of Social Media every day; we hear of big company campaigns on Social Media, but does it have a commercial impact for local businesses? The short answer is Yes, very much so.
Redirecting to Search Engine Friendly URLs
Posted February 9th, 2010 by Barnaby Knowles in Search Engine Optimisation, Website Development
Static URLs are preferable to dynamic URLs that contain variables such as the page ID where search engines are concerned. It’s worth investing the time and/or money in setting up URL rewriting on your website so that www.example.com/index.php?pageID=1 can now be viewed at www.example.com/page-1.htm or even better at www.example.com/page-name.htm. The latter two URLs appear to be static HTML pages but using Apache’s mod_rewrite module and an .htaccess file you can serve the same content as the first URL. The next step is to ensure that anyone accessing the original URL is redirected to the correct new URL with a 301 HTTP status code.
E-Commerce Website Considerations
Posted February 1st, 2010 by Stephen Harvey-Franklin in Internet Consultancy, Online Marketing, Search Engine Optimisation, Web Design
E-commerce Websites and Best Practice
There is a real danger when selecting a web design company that they don’t know what they are doing ! Harsh? Well possibly not.
Many companies are graphic designers first, which is fine as long as Graphic Design Agencies play to their strengths and develop effective partnerships with other online experts. A website of course should look great, but it also needs to get found on Google, Yahoo & Bing, it also vital that those designing websites, particularly e-commerce websites, design the website using best conversion practices, so that the traffic coming to the website is really maximised.
Video Search Engine Optimisation – 10 Top Tips
Posted January 22nd, 2010 by Chris Mann in Search Engine Optimisation, Video
Creating a video and publishing it online is an excellent method to differentiate yourself from the competition. Thanks to rapidly improving technology, it’s now easier than ever to add that warm face to face element to your website. This offers your visitors an opportunity to check you out before picking up the phone. With video, you can present an interview that addresses all the questions and concerns of potential clients while keeping visitors on-site longer.
Introduction to Apache mod_rewrite
Posted January 20th, 2010 by Barnaby Knowles in Search Engine Optimisation, Website Development
Can You Ignore Social Media Marketing?
Posted January 13th, 2010 by Lisa Chirgwin in Advertising, Internet Consultancy, Online Marketing, Search Engine Optimisation, Social Media Marketing
If you follow the news it’s no secret that social media is big right now and it’s growing fast. Facebook, for example, boasts 350 million users worldwide and grew 145% in 2009, according to their own reports. Because of this tremendous growth and potential, businesses are speeding to gain a social media presence in droves.
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Email Campaigns that Really Click
Posted January 13th, 2010 by Lisa Chirgwin in Internet Consultancy, Online Marketing, Search Engine Optimisation, Social Media Marketing
Engaging with customers via social media platforms has become the shiny new star in the online marketing world. This doesn’t mean that tried and tested marketing methods such as email is dead. In fact, email content still leads to more purchases, subscriptions, and other types of conversions than social networking sites such as Facebook and Twitter.
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