What is bounce rate?
The definition of bounce rate is the percentage of visitors to a site who leave the site without viewing any more pages. (more…)
Archive for the ‘Online Marketing’ Category
What is bounce rate? Why is bounce rate important?
Posted February 19th, 2010 by John Callaghan in Analytics, Online Marketing
Tweet Your Way to Success!
Posted February 8th, 2010 by Chris Mann in Online Marketing, Social Media Marketing
Twitter is one of the newest and most successful platforms to enter the social media arena in recent years. Social Media Marketing is still a relatively new concept and many companies have yet to fully embrace the opportunities it offers. Social Media Marketing if managed correctly can be a highly cost effective form of advertising. Twitter in particular is proving it is both a great tool for building personal social networks but also as a highly effective marketing tool for building business relationships and attracting new prospective customers.
E-Commerce Website Considerations
Posted February 1st, 2010 by Stephen Harvey-Franklin in Internet Consultancy, Online Marketing, Search Engine Optimisation, Web Design
E-commerce Websites and Best Practice
There is a real danger when selecting a web design company that they don’t know what they are doing ! Harsh? Well possibly not.
Many companies are graphic designers first, which is fine as long as Graphic Design Agencies play to their strengths and develop effective partnerships with other online experts. A website of course should look great, but it also needs to get found on Google, Yahoo & Bing, it also vital that those designing websites, particularly e-commerce websites, design the website using best conversion practices, so that the traffic coming to the website is really maximised.
Ecommerce Web Design. Call to Action and Conversion Rates.
Posted January 25th, 2010 by John Callaghan in Analytics, Online Marketing
New tools and techniques available for Ecommerce web design optimisation have made it possible to incrementally improve performance and ascertain the most effective methods of internet marketing. In the past, the return on investment from Ecommerce websites has been difficult to track and monitor, and therefore difficult to improve. This has held back the online success of many businesses as their financial controllers have been rightfully conservative about investing in activities with an unknown return on investment.
Can You Ignore Social Media Marketing?
Posted January 13th, 2010 by Lisa Chirgwin in Advertising, Internet Consultancy, Online Marketing, Search Engine Optimisation, Social Media Marketing
If you follow the news it’s no secret that social media is big right now and it’s growing fast. Facebook, for example, boasts 350 million users worldwide and grew 145% in 2009, according to their own reports. Because of this tremendous growth and potential, businesses are speeding to gain a social media presence in droves.
(more…)
Email Campaigns that Really Click
Posted January 13th, 2010 by Lisa Chirgwin in Internet Consultancy, Online Marketing, Search Engine Optimisation, Social Media Marketing
Engaging with customers via social media platforms has become the shiny new star in the online marketing world. This doesn’t mean that tried and tested marketing methods such as email is dead. In fact, email content still leads to more purchases, subscriptions, and other types of conversions than social networking sites such as Facebook and Twitter.
(more…)
10 Techniques to Power Up PPC Ads
Posted January 13th, 2010 by Lisa Chirgwin in Advertising, Google Adwords, Miscellaneous, Online Marketing
Pay per click (PPC) is an Internet advertising model used by search engines and websites where advertisers pay only when a consumer clicks through on their ad to visit their website. Typically a PPC ad is based on keywords designed specifically to reach a designated target market.
Done right, PPC marketing provides an instant source of targeted traffic and can boost sales in a cost-effective way, helping you to improve your Internet return on investment (ROI).
(more…)
Internet Marketing 2010: Real Time Search, Social Media and Conversion Rates
Posted January 12th, 2010 by John Callaghan in Analytics, Link Building, Online Marketing, Search Engine Optimisation, Social Media Marketing
Internet marketing has seen some big changes in 2009 and it’s fair to say we can expect more of the same in 2010. Social media strengthened it’s grip on search with real-time results from sources such as twitter hitting the SERPs for the first time as Google continue to not only deliver relevant results but also up-to the minute information of news events.
Many online marketers will still remember when world wide awareness of the earthquake in China in 2008 was dispersed through Twitter and social media sites long before the major news channels ran with the story. Even Google was left behind as it’s major source of current events, new websites, failed to deliver articles in time.
(more…)
Why Should I Be Concerned About My Adwords Quality Score?
Posted January 7th, 2010 by Chris Mann in Google Adwords, Online Marketing
The Google Adwords Quality Score is a key element of the Adwords Pay Per Click (PPC) advertising platform. In this blog post I’ll help you to understand exactly what the Adwords Quality Score is and the benefits to your PPC campaign which you can receive from a high Quality Score.
The first question you may be asking is exactly what is the purpose of the Quality Score? One of Google’s main objectives is to provide its users with highly relevant search results to queries. The Adwords Quality Score is intended to ensure that only the most relevant Adwords ads are displayed to users.
Ecommerce Business News: TV Advertising Campaigns Drive Traffic Online
Posted December 29th, 2009 by John Callaghan in Advertising, Online Marketing
Ecommerce is experiencing an extra boost in growth because businesses are using offline advertising to drive traffic to their ecommerce websites. Television advertising has traditionally been used to encourage viewers to head to the high street and shop in store. But as ecommerce has grown, marketing strategies have been evolving to capitalise on online opportunities. The latest wave of television adverts for Christmas shopping and the January sales have been more focused on ecommerce than ever before.
