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Lately it has occurred to me that many of the websites I have managed content for do not have one page that seemed to be standard on the World Wide Web – the FAQ or Frequently Asked Questions page.
But this may not be a bad thing as long as the content of the website provides the answers your visitors need. Ask yourself if you really need that page – or if the information that is parked there would be better on more relevant pages.
We have recently launched The Crossroads Project new website.
We were approached by the Committee in January to plan a new and modern replacement to the old website. After meeting with the Committee we were able to develop a new website that promoted the Needs of the Charity. Our main aim was to build a site that was really simple for the volunteers to work with so that they can upload their latest news and images onto the site. (more…)
Inspiration can come from unusual sources. I am a regular reader of several blogs and forums, and happened to notice an interesting discussion on one of these yesterday. The participants were reviewing the newly launched website of a brick-and-mortar shop, and how the site – despite the company’s generally good reputation – failed to meet some critical customer expectations.
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As web behaviour evolves, online and offline marketing need to evolve with it. The World Wide Web has not only brought everyone closer, it is also bringing about a significant shift in attitudes toward consumers, including the recognition of their value as customers. Brands that recognise this shift, and successfully engage with their customers will win the day.
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The growth of social media has exploded on to the web – and there are no signs it will be slowing any time soon. While Tweeting, poking and tagging may primarily be consumer-based activities, it would be unwise to assume there are not social network marketing opportunities to help promote your business.
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The WSI network is part of the the Make Child Poverty History (MCPH). As part of this charity WSI has raised funds for the Haiti Relief Fund, to provide much needed resources to those who were affected by the earthquake that struck Haiti in January.
WSI has franchises worldwide, and franchise members have been donating to the fund. WSI Home Office matched the donations from the entire IC network, which means that WSI collectively raised $8,000 toward the Haiti relief efforts!
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Google has started to roll out its own Social Media platform to take on Twitter and Facebook. Check in your Gmail account over the next few days to see if you have access! It’s also planned to make Google Buzz available to businesses and schools using Google Apps, with added features for sharing within organisations.
If you have a website that was built a few years ago, you might be thinking about updating or replacing it. Browsers have changed, with the introduction of new options like Google Chrome – and the coding standards are slowly shifting towards the use of HTML 5 and CSS 3. These things can affect how an older website is shown to your users, and as markets change, it makes sense to review your site and see if it’s time to replace it. But why is it so difficult for site owners to justify rebuilding a website from the ground up?
Pay per click (PPC) is an Internet advertising model used by search engines and websites where advertisers pay only when a consumer clicks through on their ad to visit their website. Typically a PPC ad is based on keywords designed specifically to reach a designated target market.
Done right, PPC marketing provides an instant source of targeted traffic and can boost sales in a cost-effective way, helping you to improve your Internet return on investment (ROI).
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Some time back, my colleague Dan posted a blog about CSS 3, and all of the wonderful new ways web design will change once browsers catch up to the new standards. Many of the new techniques and tools do work in certain browsers now, but what can a web development team do to create pages that have some of the look and feel provided by CSS 3 for browsers like Internet Explorer that don’t support it?
