Link building, or ‘link baiting’ is really about one thing – creating quality content. Quality content in turn attracts non-directed traffic and is more likely to encourage external links. Acquiring genuine inbound links to your website has a direct impact on Search Engine Optimisation (SEO).
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Archive for the ‘Link Building’ Category
Internet Marketing 2010: Real Time Search, Social Media and Conversion Rates
Posted January 12th, 2010 by John Callaghan in Analytics, Link Building, Online Marketing, Search Engine Optimisation, Social Media Marketing
Internet marketing has seen some big changes in 2009 and it’s fair to say we can expect more of the same in 2010. Social media strengthened it’s grip on search with real-time results from sources such as twitter hitting the SERPs for the first time as Google continue to not only deliver relevant results but also up-to the minute information of news events.
Many online marketers will still remember when world wide awareness of the earthquake in China in 2008 was dispersed through Twitter and social media sites long before the major news channels ran with the story. Even Google was left behind as it’s major source of current events, new websites, failed to deliver articles in time.
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SEO for Leeds, Huddersfield and Sheffield. Website SEO using Geo-Targeting
Posted December 14th, 2009 by John Callaghan in Link Building, Online Marketing, Search Engine Optimisation
One of the elements of long tail optimisation is geo-targeting, website SEO for specific place names. For example, a Yorkshire SEO company would use long tail geo-targeting to optimise for keywords such as SEO Leeds, SEO Huddersfield and SEO Sheffield. Geo-targeting using search engine optimisation is a useful too to increase keyword breadth (the number of keywords you’re website ranks in Google for) and if competing on primary keywords isn’t realistic.
Internet Marketing Strategy
Posted November 10th, 2009 by Stephen Harvey-Franklin in Google Adwords, Internet Consultancy, Link Building, Online Marketing, Social Media Marketing
The rapidly changing landscape of the Internet means that online marketing is now becoming the dominant segment of most marketing mix. We’re not talking web 2.0 anymore with web 3.0 rapidly developing. Therefore anyone serious about the Internet should make sure that they have a coherent Internet Marketing Strategy. (more…)
