The new position is for an Internet Savvy Account Manager to help promote our internet marketing services to our customers and to help plan and manage or Internet Marketing Campaigns. No campaign is the same. We may mix such techniques as: SEO – Search Engine Optimisation, PPC Pay Per Click Google Adwords Marketing, Social Media,  E-mail Marketing, Internet Analysis, Internet Consultancy and Web Analytics.

We have achieved outstanding results for our customers and are looking for a new member of our team who will add value to our customers.

The Job Specification is below.

New Internet Marketing Jobs at WSI

Role: Internet Marketing Account Manager
Location: Huddersfield
Salary: £20k-£25K according to experience

As the Internet Marketing Account Manager in our growing Digital Marketing Agency you will be responsible for the planning and management of SEO and PPC for client websites. You will also be responsible for analysis and research of prospects. Training will be given, and you will have access to the latest SEO and analysis tools. You will also analyse the results implemented by our SEO Consultants and liaise with clients, looking for opportunities to improve the clients’ online business. You will attend client meetings and be in constant communication with the client to ensure all Search projects are achieving their targets.

You should have hands on experience of Search Engine Marketing (SEM) and Google Analytics. As this role is client facing you must have strong communication and presentation skills. You will implement Search Marketing strategies and be competent in the delivery of SEO & PPC Social Media and Conversion Analysis. You will also be responsible for making ongoing recommendations and campaign improvements.

There will be significant training opportunities to further develop your skills.

If you would like to apply, please e-mail your CV and a covering letterincluding salary expectations to lisa@wsi-ebizsolutions.biz.

You can checkout the person spec on our careers page

This role overlaps with similar jobs such as

Internet Consultant, Internet Marketing Consultant, Internet Marketing Analyst, Internet Marketing Account Manager, and is based in Holmfirth near Huddersfield

There is a real danger when selecting a web design company that they don’t know what they are doing ! Harsh? Well possibly not.

Many companies are graphic designers first, which is fine as long as Graphic Design Agencies play to their strengths and develop effective partnerships with other online experts. A website of course should look great, but it also needs to get found on Google, Yahoo & Bing, it also vital that those designing websites, particularly e-commerce websites, design the website using best conversion practices, so that the traffic coming to the website is really maximised.

It is therefore incumbent on all web designers to know about:

• Usability & Conversion Strategy
• Web Analytics
• Business and Business Trading principles
• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing (SMO)
• A host of other good practice principles such as build quality, W3C Compliance, Accessibility

We’ll cover off many of these points later in the article.

So why is this so important, doesn’t a picture tell a thousand words? Well yes!! But it’s more than just great looking web pages.

So Why Should Your Web Company need to know about all of this. Well because a good website and especially a good e-commerce website should be more than just a vanity purchase, it should deliver a real return on investment and if done properly will represent possibly the best value for money marketing.

Usability & Conversion Strategy

Whether your e-commerce website is your main path to market or not, be sure not to leave “money on the table” by making simple usability and conversion mistakes. Some common mistakes include:

• Bolting an online shop onto an existing site. If you intend selling online, then that is what your site needs to be about, not just a single button taking the user to what may look like another site, not sure about this? well just checkout best in class sites like Amazon & Next.
• Small navigation with Products & Services buttons. nearly all low end websites have buttons for “products” or “services”. This tells your potential customers nothing, it tells Google even less. Instead, your left navigation should be persistent on all or most pages and be your main product categories.

When considering content for your website, you need the right amount of detail at the right time. For Landing Pages, the information needs to be direct. Top 3-5 key points, a great image or graphic with a call to action. the idea being to convert your visitor as quickly as possible making it as easy as possible to see your offering and move on to the next stage. Good practice is often honesty and good layout:

• No hidden surprises
• Clear prices
• Clear call to action
• Key information above the fold
• Uncluttered so as not to distract

It’s a good idea to offer comfort such as:

• A friendly customer service face
• Clear telephone help
• Live help
• Goody badges (showing your security standards, awards, service levels)
• Guarantees & money back offers

This will work very effectively with an allied Social Media Marketing Strategy, we find that of our customers that use us for Social Media Marketing experience conversion rates 2-4 times greater than those that do not use Social Media.

Web Analytics

All of our websites come with Google Analytics ready installed. We also recommend that functions like Goals and E-commerce tracking are set up as well, particularly if about to run a comprehensive marketing campaign. Analytics is the information system that can turn a bad campaign into a great campaign. Typical measurements we report include some obvious web statistics:

• Time on site
• Number of visitors
• Bounce rates (the number of people who stay for less than 5 seconds)
• Pages Visited / Pages Per Visit

We also track more complex information like

• Campaign ROI
• Brand mentions
• Social Media Traffic
• Keywords and pages that deliver traffic / goals / sales / bounces
• Campaign statistics

And countless more statistics can be extracted and derived from Analytics depending on what is required to be measured. Like all marketing campaigns targets should be set, key metrics measured and reported on. Once we know what works best then that is the best place to divert resources to. We are fortunate in having our own web analytics qualified consultant on staff.

Understanding Your Business Online

Pretty websites are great, but be sure your Web Designer or Internet Consultant understands your business. For example:

• Do they understand your products, is it highly customisable, does it come in different sizes and colours, are ther factors that affect the price?
• What is the call to action? Download a brochure?, Buy, Request a Quote, Request a Consultation? Call?
• What are the Checkout issues? Vat Exemptions, Different VAT Rates, Delivery Policies, Discounts?
• Delivery Policy Issues, Courier rates, Bulky Deliveries, Highland & Island Rates, Postage Rates, Integration with Label Printing and Despatch Systems? Integration with the Courier? Free Delivery Policy etc
• Marketing Discounts Policies, Free delivery above a certain spend? % discounts on spend, offer codes, vouchers.

It’s no good spending £5,000 or £25,000 on a website to find that what you take for granted has been overlooked. Make sure that your Web People ASK these questions.

Search Engine and Online Marketing

It’s important to get your web designers, your offline agency and your Internet consultants fully aligned to your strategy, to both avoid duplication and to ensure that they are complementing each other to your benefit.

Web Design, Search Engine Marketing, Search Engine Optimisation, E-Mail Marketing and Social Media all work together. Make sure that your Digital Marketing Agency has expertise in all of these areas, this isn’t always easy for business owners and marketing departments, but here are a few pointers that may help when selecting an agency:

• Can your Internet Consultant explain Internet Marketing without getting overly technical. At the end of the day it is all common sense once you know how. If they know what they are doing, they will be able to explain quite clearly and easily.
• Do they understand business, most of all YOUR business, this should be reflected in their specification and proposal to you.
• Pick on one or two of your own competitors, see if your web designer can tell you why they do so well or so badly.
• Don’t accept broad generic answers and don’t be fobbed off with “It’s a trade secret”
• Ask for testimonials and ask them to demonstrate what they have done with other companies.
• Do they seem experienced enough to give you high quality professional advice
• Do their claims sound too good to be true? If so they probably are.
• Have they provided a comprehensive and comprehensible analysis of your website?
• Are they able to propose a coherent Internet marketing plan, that changes through time as results and analytics change? or are they a one trick pony just offering Google AdWords or just Link Building?
• Who will they be putting on your account? are they qualified? Will they appoint a qualified project manager?
• Are they Google AdWords and Analytics qualified
• Are they members of a body like SEMPO (Search Engine Marketing Professionals Organisation)

If they can’t or won’t answer move on to someone who will give you peace of mind, because they will probably give you results. 

About WSI In Huddersfield Yorkshire

We are a Digital Marketing and Design Agency based in Huddersfield West Yorkshire and part of the worlds largest network of Internet Consultants. We have specialists in the following fields:

• Website Design
• Website Development including Advanced PHP Programming
• Internet Consultancy
• Search Engine Marketing (SEM)
• Search Engine Optimisation (SEO)
• Social Media Marketing, also known as Social Networking and Social Media Optimisation (SMO)
• Pay Per Click Marketing (PPC) also known as Paid Search and Google AdWords (we also run campaigns on Bing, Yahoo and also sites like Facebook and Linked In
• E-Mail Marketing

Talk to us about our no surprises site engagement policy and our customer testimonials.

Large corporations, all the way down to small and medium businesses are finding that social media provides a great medium for marketing, brand identity, and for interacting with customers and prospects. If your business already uses the Internet or email for marketing, then you should be using social media as well.

Why You Should Bother With Social Media Marketing 
Social media isn’t going anywhere in 2010, it will continue to have a major impact on the way we use the web. There are several good reasons for your business to add social media to the marketing mix:

It’s Inexpensive and Easy 
It doesn’t cost anything to get started. Sure, you can spend money for advertising on social media if you like, but you aren’t required to spend a penny in order to reap the benefits that social media marketing can bring to your business. These benefits include:

• Targeted marketing
• Increased brand awareness and brand building
• Improved public relations
• Connecting with customers on a more social level
• Customer service
• Polling and surveying
• Customer feedback functions.

To get started, all you need to do is set up your profile on a social networking platform such as Facebook or Twitter. Then tell the public about your sites through your existing marketing efforts such as your website, print, direct mail, or email to get people to follow you or become your fan.

A word of caution, however, ease of use shouldn’t equate to diving in with little preparation. A measured approach is recommended, including establishing your objectives, observing how are your customers are already using social media and then adopting the right personality for your business.

Your Customers are Probably Already Using It 
Social media is growing quickly, proving itself as a major means of communications for all age groups. Chances are, the people you want to reach are right there. Purchasing decisions are being influenced more and more these days by public opinion, including blogs, websites, and you guessed it – social media.

Whether it’s via video, forums, blogs, dedicated review sites or social networking, consumers are using the internet to research products, look for the best deals, the greatest bargains, and the highest level of customer service. Getting involved in ‘the conversation’ can be an invaluable opportunity to be an influence.

Keep Your Finger on the Pulse 
Social media offers opportunities for businesses and individuals never before dreamed of. Consumer information that once took the form of costly surveys, focus groups, or scientific studies can now be done via free polls on social networks.

Feedback that once took days or weeks to receive can now be viewed instantly. And responses to customer feedback can in turn be given to the public in real time. Companies can now find out what the public is saying about them and respond immediately to repair or maintain their brand identity.

Websites Alone Are No Longer Enough 
If you currently rely on your website to create sales or get leads for your business, you’re going to have to branch out into social media.

Social media marketing can help to drive more people to your site and is a great addition to a marketing mix that already includes other internet marketing such as search engine optimisation, email marketing, blogging or paid search ads. Successful web marketing lies with a good balance of all of these methods.

While social media is changing the internet landscape, email is still the preferred and most effective method of reaching consumers with online promotions and branding messages. It is also one of the most popular ways consumers like to share information with friends or family, with share activity rates for people using email of over 46%.

Making Over Your Email Marketing 
The lagging economy has boosted rather than hindered the success of email marketing. Marketers are continuing to increase their investment in building email lists and honing their email marketing efforts, and still find it to be a cost effective tool for reaching existing and potential customers, and in getting the best return on investment for their marketing budget.

So how can you cash in on the power of email marketing? Here are some tips:

Segment Your List 
When you first start email marketing, you’ll most likely send the same messages and offers to everyone on the list. This is fine when your list is small but as it grows, you’ll want to begin tailoring your message to the specific tastes and needs of each individual person on your list.

Segmenting, or separating and categorising the members on your list according to factors such as age, hobbies, sex, or click history will help you to maximise the efficiency of your messages and the effectiveness of your campaigns.

Design an Effective Email 
Design your email using a combination of plain text and graphics. A well crafted design will not only effectively convey your brand, it will also help direct readers to the main promotional offers and demonstrate their appeal.

When preparing your design, keep in mind the increasing number of people checking their emails from mobile devices. Ideally, your message should be just as easily read – and actioned – on the go.

Take Time Over the Copy 
Your email copy should be an extension of your company’s ‘online persona’. Use a tone that your customers will relate to and try to build trust with your readers.

As well as achieving the right tone of voice, use action words that describe how your product or website can solve a unique problem or provide a useful service.

Use a Strong Call to Action 
A call to action is simply an eye catching offer or selling phrase that will draw people to your website after they read your email. You can use price as a call to action and offer a huge discount, great rate or time sensitive promotions.

The call to action needs to be short and concise, leaving the reader in no doubt what to do to take the next step. Keep in mind that your call to action will have a lot of competition. Identify your strengths in order to make your offers stand out from your competitors.

Bringing it All Together 
Once you have created an effective email list, segmented it, and designed email messages that work, you should make sure that the landing page on your website is also attractive and will convert visitors into customers – but that’s a whole new article.

Finally, track conversions carefully to determine which call to action links are creating the most conversions. Tracking the effectiveness of your campaigns will enable you to adjust your efforts accordingly.

The WSI network is the world’s largest Internet consulting firm, ranks as the No.1 Internet Marketing Services Franchise in Entrepreneur Magazine’s January 2010 Franchise 500 – an honour maintained for 10 consecutive years. WSI ranks 13th in the Top Home Based Franchises. Overall, the world’s leading franchise offering Internet marketing services increased to the 56th spot in the 500 listing in 2010.

Ron McArthur, president of WSI, says, “We are very pleased with Entrepreneur Magazine’s January 2010 franchise listing. This is a true testament to WSI’s leadership position in the technology services category. Coupled with a strong brand reputation and complete training and support, WSI offers one of the few ‘white collar’ franchises today. With companies shifting more of their marketing budgets online, our franchisees are experiencing a high volume of business as companies realize the power and potential of Internet marketing.”

The WSI franchise opportunity includes one of the most complete and comprehensive training and certification programs available, along with a dynamic business coaching and support program custom-tailored to meet the unique needs of each new franchisee. WSI is committed to the profitability of its franchise network and the SMB market. Its ongoing corporate initiatives toward this goal contribute to the company’s long-standing and continuing excellence in the industry’s most well recognised franchise listing.

Within the UK we have a large network of Internet Consultants and Area Representatives working together to help and support new members of the network as well as members that have been in the network for many years.

If you do have any questions about becoming an Internet Consultant with WSI you can contact me at lisa@wsi-ebizsolutions.biz

10 years ago SEO (Search Engine Optimisation) was basic and simple, competition was limited. Success with PPC (Pay Per Click) campaigns (on Yahoo then on Google) was simple. Link Building (to improve Google page rank) was less selective.

Latest developments in online Marketing now mean that Internet Marketing is far more complex and even in-house teams can now benefit from the advice an Internet Consultantcan give: For example an Internet Marketing Strategy and  integrated campaign will include all of the following elements:

E-mail Marketing
Landing Page Development
Conversion Analysis
Website & Web Page Optimisation
Social Media Marketing
Pay Per Click Marketing

and more..

Indeed any of these elements can be broken down into discreet strategies by the consultant, for example Social Media may cover such elements as:

♦Social Media Monitoring
♦Social Media Advertising activities such as: Facebook Advertising; MySpace   Advertising; Linked In etc
♦Social Media Portal Personalisation on site such as:

•FaceBook
•Linked In
•MySpace
•YouTube

♦Profiles and entries on Propeller & Squidoo
♦Questions and Answer Sites
♦Wiki Entries
♦Blogging
♦Article Writing
♦PR & PR Distribution
♦Mobile & FaceBook Applications
♦and of course Twitter!

It is therefore vital that in selecting a consultant that you know that they have the tools to analyse your website with such tools like the WSI Webscan , and that they have the expertise to advise and execute as required, whether it is overarching strategy or detailed execution of the strategy.

Clients must no longer be satisfied with the one trick ponies who do a bit of PPC or a bit of SEO. Internet Consultancy is now a fully integrated marketing science, but this space is developing so quickly University Courses are out of date before their intake has started.

So some pointers in choosing a consultant might include:

♦The pedigree of their clients
♦The pedigree of their testimonials
♦Do they practice what they preach?
♦What tools do they use?
♦Can they explain each element of the strategy clearly and non technically?
♦All elements of any campaign should stack up. Does what they say make sense?
♦If you feel uncomfortable or it seems too god to be true, follow your instincts.
♦Look at a selection of their campaigns is it one size fits all? It shouldn’t be, each clients’ campaign should be unique.

Anyone looking to expand their business should look online, identify a great Internet Consultant who can help and guide them through the maze of Jargon, and will deliver a an Internet marketing strategy to match their budget and ambitions and that they will be accountable for.

After all Internet Marketing when done properly is the best value for money investment, but it is down to clients to make sure that they get value from their Internet Consultants by holding them to account on the results, nearly every aspect of Internet marketing is provable, and the deliverables should be quite easily demonstrable.

Make sure you have a documented, probable Internet Marketing Strategy developed for your business by your chosen Internet Marketing Consultant

WSI based in Huddersfield, Yorkshire operates nationally throughout the UK, even though our primary client base is concentrated into Leeds & West Yorkshire, Sheffield & South Yorkshire, Manchester, Cheshire & Lancashire. We aim to provide real value for money marketing to large multinationals and SMEs who believe that their future success and survival  is online. WSI is an Internet Marketing Consultancy providing all leading edge Internet Services.