The last ten years have seen the internet flourish, expanding exponentially with the growth in business websites and personalised blog-centric content. Previously the domain of web designers with programming expertise, it’s never been easier to create and manage your own content online.
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Archive for the ‘Blogging’ Category
How To Make the Most Out Of Your CMS
Posted August 10th, 2010 by Lisa Chirgwin in Blogging, Website Development
Creative Blogging for Business
Posted July 13th, 2010 by Lisa Chirgwin in Blogging, Microblogging, Social Media Marketing
There are virtually no rules in the world of blogging – from political commentary to personal diaries – the scope is literally endless. Recent years have seen an explosion in the use of blogs as an effective internet marketing tool, but for many the most challenging aspect of business blogging remains knowing what to use as content.
Business Blogging – The Right and Wrong Way
Posted June 17th, 2010 by Lisa Chirgwin in Blogging
Nowadays if you were to think of any subject – literally anything – it will have been blogged about. Blogging has become a truly universal language in which anyone can have their say, for better or worse.
Internet Marketing Jobs Huddersfield, West Yorkshire
Posted June 2nd, 2010 by Stephen Harvey-Franklin in Advertising, Analytics, Blogging, Company News, Internet Consultancy, Internet Marketing Jobs Vacancy, Online Marketing, Search Engine Optimisation, Social Media Marketing, Social Networking, WSI Company News
WSI the Huddersfield based Digital Agency Announces New Internet Marketing Job Vacancy £20-£25K
The new position is for an Internet Savvy Account Manager to help promote our internet marketing services to our customers and to help plan and manage or Internet Marketing Campaigns. No campaign is the same. We may mix such techniques as: SEO – Search Engine Optimisation, PPC Pay Per Click Google Adwords Marketing, Social Media, E-mail Marketing, Internet Analysis, Internet Consultancy and Web Analytics.
We have achieved outstanding results for our customers and are looking for a new member of our team who will add value to our customers.
The Job Specification is below.
New Internet Marketing Jobs at WSI
Role: Internet Marketing Account Manager
Location: Huddersfield
Salary: £20k-£25K according to experience
As the Internet Marketing Account Manager in our growing Digital Marketing Agency you will be responsible for the planning and management of SEO and PPC for client websites. You will also be responsible for analysis and research of prospects. Training will be given, and you will have access to the latest SEO and analysis tools. You will also analyse the results implemented by our SEO Consultants and liaise with clients, looking for opportunities to improve the clients’ online business. You will attend client meetings and be in constant communication with the client to ensure all Search projects are achieving their targets.
You should have hands on experience of Search Engine Marketing (SEM) and Google Analytics. As this role is client facing you must have strong communication and presentation skills. You will implement Search Marketing strategies and be competent in the delivery of SEO & PPC Social Media and Conversion Analysis. You will also be responsible for making ongoing recommendations and campaign improvements.
There will be significant training opportunities to further develop your skills.
If you would like to apply, please e-mail your CV and a covering letterincluding salary expectations to lisa@wsi-ebizsolutions.biz.
You can checkout the person spec on our careers page
This role overlaps with similar jobs such as
Internet Consultant, Internet Marketing Consultant, Internet Marketing Analyst, Internet Marketing Account Manager, and is based in Holmfirth near Huddersfield
The Power Of Social Media: Rage Against the X Factor Campaign
Posted December 22nd, 2009 by John Callaghan in Blogging, Online Marketing, Social Media Marketing, Social Networking
The power of social media made itself felt over the last two weeks achieving one of the biggest chart upsets in history. A Rage Against the X Factor campaign that began as a Facebook group, spread rapidly and has attracted 507,206 fans and counting. More fans than the Rage Against The Machine fan group itself which at the same time, had 468,778 fans. Started in the UK, the campaign soon spread worldwide through social networking websites such as Twitter, MySpace and Bebo, forums, blogs and about every other form of online communication. If ever there was an example of the power of social media, this is it: a global campaign, sales of 507,206 and all the hard work done by music fans. Traditional media formats also played their part, with high coverage of the battle in newspapers, magazines, on the television and radio. Further raising awareness about the Rage Against the X Factor campaign and perhaps more importantly validating the movement and inspiring more people to purchase Rage Against the Machine’s 1992 single. The 2009 Christmas Number 1 will not only be remembered for being a social media phenomenon, it’s also become the UK’s first download-only Christmas number one. Another victory for online marketing and ecommerce over traditional sales and marketing.
5 Point Plan to Great Business Blogging
Posted November 9th, 2008 by WSI Yorkshire in Blogging, Online Marketing, Social Media Marketing
Social media is finally taking off in the UK, with over 13 million online social network users in 2008 – and growing. Quite likely, you have friends that use Facebook or your children socialise via Bebo or MySpace. There may even be a few Twitterers among you.
As consumers and professionals become more familiar with social media sites and comfortable with taking the ‘conversation’ online, your business must be in a position to participate as part of the web community. Publishing a business blog provides many opportunities for engaging with your customers online.<!–more–>
Getting Business Blogging Right the First Time
Many companies are concerned primarily about three issues regarding blogs: a) the time required to source a regular flow of content, b) the costs involved in getting professional copy written, and c) the need to attract readers to make it all worthwhile.
To address these concerns, you can use the following 5-point plan, which will enable you to take a phased approached to preparing for, setting up, and running a successful business blog.
1. Establish Clear Objectives
Knowing what you want to achieve with your blog will enable you to choose a clear direction from the start. Although it’s important to use your blog to participate in a genuine manner as part of the online community, it is also completely reasonable to have your own business objective, which might include:
- Sharing your expertise in a friendly, entertaining way
- Driving traffic to your sales pages
- Engaging search engines in conjunction with a SEO plan
- Publishing product updates, reviews, and special offers
- Writing articles relating to your industry
- Conducting market research
As you set out your plans, you may find you have more than one objective – that’s fine, as long as you can establish measures that enable you to identify what is working and where you may need to improve.
2. Know Your Target Audience
You don’t have to be all things to all people; in fact, it is better that you don’t even try this approach. Identifying who you are writing for can help focus your content and help you ‘find your voice’. Choose a style that will appeal to your intended readers and go out of your way to stand out from the crowd.
Good content is important, but the same news shared in a completely unique style can win over readers as well. Your corporate blog doesn’t need to be stuffy; instead, you should see it as an opportunity to share some personality and engage customers on another level.
3. Devise a Workable Content Strategy
This may sound a little like executive speak, but establishing a ‘workable content strategy’ from the start will enable you to keep your blog regularly updated – which is vital for attracting regular visitors (and indexing) from search engines as well as keeping your readers engaged.
Schedule time for researching content (using RSS feeds and news websites), writing posts (remember: it doesn’t need to be an epilogue), and publishing it via your chosen blog platform.
4. Maintain Quality Control
Be creative, be informative, be provocative even, but don’t be boring. If you have nothing to say, keep quiet for now. Focus on quality over quantity. Your readers will thank you for it.
It’s also important to maintain an appropriate tone. Over-familiarity in a business setting doesn’t always go over well with clients. In other words, keep the latest about your ingrown toenail to yourself.
5. Include a Marketing Plan
How are you going to spread the word? Online marketing is worthy of an article all its own, but for starters, the search engines and social media marketing are key for getting your blog noticed.
In addition, you may want to consider using one of the increasing number of web 2.0 applications that make it child’s play to share your blog posts across numerous content platforms.
In conclusion, consider this: By refusing to engage with customers as part of the online community, you may actually be sending the message that you do not WANT to communicate. If you would like help implementing a blog for your business, call us on 01484 690430.
