PHP offers you more than one way to connect and interact with your MySQL database. Two common ways to interact with MySQL through your PHP script are the mysql and the mysqli extensions. Both accomplish similar things but there are distinct and notable differences between the two.
Archive for February, 2010
Text Formatting in a CMS – CSS for Clients
Posted February 23rd, 2010 by Chrisi Reid in Content Management, Usability, Web Design, Website Development
So, you’ve designed and built a visually attractive website, uploaded the client’s content and you’re about to turn it over to the client to maintain themselves. You’ve used the latest in CSS to create a fantastic look and feel for the site, and you intend to add this site to your portfolio as a showpiece. The client is thrilled with how the site looks, and can’t wait to start search engine marketing or pay-per-click campaigns to get the traffic coming in.
Hold on just one moment… how much does your client know about CSS – and how long is the site content going to retain the look and feel they’re so pleased with if they’re not confident with HTML?
Using the Web to Listen, Learn and Engage
Posted February 23rd, 2010 by Lisa Chirgwin in Miscellaneous, Social Media Marketing, Usability
As web behaviour evolves, online and offline marketing need to evolve with it. The World Wide Web has not only brought everyone closer, it is also bringing about a significant shift in attitudes toward consumers, including the recognition of their value as customers. Brands that recognise this shift, and successfully engage with their customers will win the day.
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5 Tips for Converting Online Leads
Posted February 23rd, 2010 by Lisa Chirgwin in Web Design
Websites have moved on from being merely online company brochures. While your website should still be your online ’shop window’, open twenty four seven for your customers to visit – it should also be working hard for you to convert visitors into clients.
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Google Caffeine – Is It Good For You?
Posted February 23rd, 2010 by Lisa Chirgwin in Search Engine Optimisation
One thing is certain when working with the World Wide Web: change. Web technology is not stationary – nor should it be. Complacency in implementing improvements leads to limited functionality, which translates ultimately into losing traffic. No individual or company is exempt, including the Internet giant Google, which has maintained its dominance in global cyberspace through its clever adoption of leading- edge technologies for its online tools and services.
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20 Social Networking Tactics for Business
Posted February 23rd, 2010 by Lisa Chirgwin in Miscellaneous, Social Media Marketing, Social Networking
The growth of social media has exploded on to the web – and there are no signs it will be slowing any time soon. While Tweeting, poking and tagging may primarily be consumer-based activities, it would be unwise to assume there are not social network marketing opportunities to help promote your business.
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What is bounce rate? Why is bounce rate important?
Posted February 19th, 2010 by John Callaghan in Analytics, Online Marketing
What is bounce rate?
The definition of bounce rate is the percentage of visitors to a site who leave the site without viewing any more pages. (more…)
WSI Collectively Raised $8,000 for Haiti Relief
Posted February 15th, 2010 by Lisa Chirgwin in Miscellaneous
The WSI network is part of the the Make Child Poverty History (MCPH). As part of this charity WSI has raised funds for the Haiti Relief Fund, to provide much needed resources to those who were affected by the earthquake that struck Haiti in January.
WSI has franchises worldwide, and franchise members have been donating to the fund. WSI Home Office matched the donations from the entire IC network, which means that WSI collectively raised $8,000 toward the Haiti relief efforts!
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Google is getting into Social Media with Google Buzz
Posted February 10th, 2010 by Lisa Chirgwin in Miscellaneous, Social Media Marketing, Social Networking
Google has started to roll out its own Social Media platform to take on Twitter and Facebook. Check in your Gmail account over the next few days to see if you have access! It’s also planned to make Google Buzz available to businesses and schools using Google Apps, with added features for sharing within organisations.
Did You Really Write That?
Posted February 10th, 2010 by Chrisi Reid in Content Management, Search Engine Optimisation
Plagiarism
It’s probably a word you haven’t heard since writing essays in school, when your instructors told you that any evidence of it could result in a failing grade. But copyright is something to be aware of when creating content for websites and social media campaigns – whether that be asking whether you are legally allowed to use a photograph, a page of text or an idea… or determining whether someone else is entitled to use content you or your clients have created.
