If you have a website that was built a few years ago, you might be thinking about updating or replacing it. Browsers have changed, with the introduction of new options like Google Chrome – and the coding standards are slowly shifting towards the use of HTML 5 and CSS 3. These things can affect how an older website is shown to your users, and as markets change, it makes sense to review your site and see if it’s time to replace it. But why is it so difficult for site owners to justify rebuilding a website from the ground up?
Archive for January, 2010
Why should I completely replace my website?
Posted January 29th, 2010 by Chrisi Reid in Miscellaneous, Website Development
Password Protecting Websites with Apache .htaccess
Posted January 27th, 2010 by Barnaby Knowles in Security, Website Development
Keep Out!
There are likely to be areas of your website that you don’t want others to be able to access, such as admin areas. Or sometimes you might want to do some quick updates to your code without the website being accessible to the public. If you’re using the Apache web server the hypertext access (.htaccess) file lets you add password protection in a flash!
Ecommerce Web Design. Call to Action and Conversion Rates.
Posted January 25th, 2010 by John Callaghan in Analytics, Online Marketing
New tools and techniques available for Ecommerce web design optimisation have made it possible to incrementally improve performance and ascertain the most effective methods of internet marketing. In the past, the return on investment from Ecommerce websites has been difficult to track and monitor, and therefore difficult to improve. This has held back the online success of many businesses as their financial controllers have been rightfully conservative about investing in activities with an unknown return on investment.
Video Search Engine Optimisation – 10 Top Tips
Posted January 22nd, 2010 by Chris Mann in Search Engine Optimisation, Video
Creating a video and publishing it online is an excellent method to differentiate yourself from the competition. Thanks to rapidly improving technology, it’s now easier than ever to add that warm face to face element to your website. This offers your visitors an opportunity to check you out before picking up the phone. With video, you can present an interview that addresses all the questions and concerns of potential clients while keeping visitors on-site longer.
Introduction to Apache mod_rewrite
Posted January 20th, 2010 by Barnaby Knowles in Search Engine Optimisation, Website Development
Why I stopped using Internet Explorer
Posted January 18th, 2010 by Chrisi Reid in Content Management, Web Standards
By now you may have heard about the coordinated hacking that targeted Google and other corporations, exploiting intellectual property and obtaining user details for specific e-mail accounts. An advisory from Microsoft has stated that the hack was made possible by a security vulnerability in several versions of their browser, Internet Explorer – including IE6, IE7 and IE8.
Can You Ignore Social Media Marketing?
Posted January 13th, 2010 by Lisa Chirgwin in Advertising, Internet Consultancy, Online Marketing, Search Engine Optimisation, Social Media Marketing
If you follow the news it’s no secret that social media is big right now and it’s growing fast. Facebook, for example, boasts 350 million users worldwide and grew 145% in 2009, according to their own reports. Because of this tremendous growth and potential, businesses are speeding to gain a social media presence in droves.
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The Importance of Good Web Design
Posted January 13th, 2010 by Lisa Chirgwin in Web Design
Designing a website that will attract and appeal to your ideal customer requires the successful execution of several factors. You not only have to get the attention of your target audience, but you also have to grab the attention of the major search engines – or you will be missing out on a rich source of traffic.
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Email Campaigns that Really Click
Posted January 13th, 2010 by Lisa Chirgwin in Internet Consultancy, Online Marketing, Search Engine Optimisation, Social Media Marketing
Engaging with customers via social media platforms has become the shiny new star in the online marketing world. This doesn’t mean that tried and tested marketing methods such as email is dead. In fact, email content still leads to more purchases, subscriptions, and other types of conversions than social networking sites such as Facebook and Twitter.
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10 Techniques to Power Up PPC Ads
Posted January 13th, 2010 by Lisa Chirgwin in Advertising, Google Adwords, Miscellaneous, Online Marketing
Pay per click (PPC) is an Internet advertising model used by search engines and websites where advertisers pay only when a consumer clicks through on their ad to visit their website. Typically a PPC ad is based on keywords designed specifically to reach a designated target market.
Done right, PPC marketing provides an instant source of targeted traffic and can boost sales in a cost-effective way, helping you to improve your Internet return on investment (ROI).
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