And so the January sales have started, after trawling round shops during Christmas I have decided to look for bargains on-line in the January Sales. Being an avid climber I started looking for the best deals on Climbing Boots and was surprised at the number of website that had very poor landing pages or links to the correct product page.
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Archive for December, 2009
Ecommerce Business News: TV Advertising Campaigns Drive Traffic Online
Posted December 29th, 2009 by John Callaghan in Advertising, Online Marketing
Ecommerce is experiencing an extra boost in growth because businesses are using offline advertising to drive traffic to their ecommerce websites. Television advertising has traditionally been used to encourage viewers to head to the high street and shop in store. But as ecommerce has grown, marketing strategies have been evolving to capitalise on online opportunities. The latest wave of television adverts for Christmas shopping and the January sales have been more focused on ecommerce than ever before.
What Should Come First….Web Design or SEO
Posted December 29th, 2009 by Chris Mann in Online Marketing, Search Engine Optimisation, Web Design
This is a key question in the early planning stages of any website. Depending on who you ask will provide you with very different answers. A web designer will argue in the majority of cases that the design should always come first. In defence of all web designers if a website is not pleasing to the eye and does not capture the visitor’s attention then they are likely to almost instantly bounce off the website without browsing deeper into the content. However an important question to answer at this point is how did the visitor reach the website in the first place? (more…)
CSS 2: Making the Most of Web Development Tools
Posted December 23rd, 2009 by Chrisi Reid in Content Management, Miscellaneous, Web Design, Web Standards, Website Development
Some time back, my colleague Dan posted a blog about CSS 3, and all of the wonderful new ways web design will change once browsers catch up to the new standards. Many of the new techniques and tools do work in certain browsers now, but what can a web development team do to create pages that have some of the look and feel provided by CSS 3 for browsers like Internet Explorer that don’t support it?
The Power Of Social Media: Rage Against the X Factor Campaign
Posted December 22nd, 2009 by John Callaghan in Blogging, Online Marketing, Social Media Marketing, Social Networking
The power of social media made itself felt over the last two weeks achieving one of the biggest chart upsets in history. A Rage Against the X Factor campaign that began as a Facebook group, spread rapidly and has attracted 507,206 fans and counting. More fans than the Rage Against The Machine fan group itself which at the same time, had 468,778 fans. Started in the UK, the campaign soon spread worldwide through social networking websites such as Twitter, MySpace and Bebo, forums, blogs and about every other form of online communication. If ever there was an example of the power of social media, this is it: a global campaign, sales of 507,206 and all the hard work done by music fans. Traditional media formats also played their part, with high coverage of the battle in newspapers, magazines, on the television and radio. Further raising awareness about the Rage Against the X Factor campaign and perhaps more importantly validating the movement and inspiring more people to purchase Rage Against the Machine’s 1992 single. The 2009 Christmas Number 1 will not only be remembered for being a social media phenomenon, it’s also become the UK’s first download-only Christmas number one. Another victory for online marketing and ecommerce over traditional sales and marketing.
The Future of PHP : A Brief Look at PHP 6
Posted December 21st, 2009 by Barnaby Knowles in Website Development
PHP, or PHP: Hypertext Preprocessor, is one of the most widely used scripting languages. Although originally designed for website development, PHP has evolved massively and can now also be run from the command line interface and can be used in standalone graphical applications.
The current major version is PHP 5.3, released in June 2009. The next milestone in the evolution of PHP is PHP 6, which has been in development for a number of years. PHP 6 will introduce new features, improve existing ones, and remove others.
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The Coca-Cola Social Media Story
Posted December 17th, 2009 by Lisa Chirgwin in Social Media Marketing, Social Networking
Coca-Cola currently has 3.3 million fans following its Facebook page, what’s so incredible about this is that wasn’t started by Coca-Cola.
LA residents Dusty Sorg and Michael Jedrzejewski couldn’t find an Official page for Coca-Cola and so they decided to create a page themselves. (more…)
SEO for Leeds, Huddersfield and Sheffield. Website SEO using Geo-Targeting
Posted December 14th, 2009 by John Callaghan in Link Building, Online Marketing, Search Engine Optimisation
One of the elements of long tail optimisation is geo-targeting, website SEO for specific place names. For example, a Yorkshire SEO company would use long tail geo-targeting to optimise for keywords such as SEO Leeds, SEO Huddersfield and SEO Sheffield. Geo-targeting using search engine optimisation is a useful too to increase keyword breadth (the number of keywords you’re website ranks in Google for) and if competing on primary keywords isn’t realistic.
SEO Landing Pages. Optimise SEO Landing Pages on Profitable Keywords
Posted December 11th, 2009 by John Callaghan in Online Marketing, Search Engine Optimisation
SEO landing pages are a powerful way of improving your website’s search engine rankings on keywords valuable to your business. It’s possible to determine which keywords are most effective at generating leads, conversions and sales by analysing Google Analytics data. These keywords and phrases can then be optimised using SEO landing pages or an SEO landing page.
Ethical SEO Companies use White Hat SEO and Optimise for Sales and Conversions
Posted December 9th, 2009 by John Callaghan in Online Marketing, Search Engine Optimisation
Google take into account over 200 factors when ranking websites in the search engine results pages, providing considerable opportunities for search engine optimisation. The techniques that have been developed to optimise websites, using both on site and offsite optimisation are often categorised as either white hat SEO or black hat SEO, (and of course gray hat where there is considerable disagreement about which category is most appropriate).
