The rapidly changing landscape of the Internet means that online marketing is now becoming the dominant segment of most marketing mix. We’re not talking web 2.0 anymore with web 3.0 rapidly developing. Therefore anyone serious about the Internet should make sure that they have a coherent Internet Marketing Strategy. (more…)
Archive for November, 2009
Online Marketing & Optimising for Christmas: Web Design, SEO and PPC
Posted November 10th, 2009 by John Callaghan in Google Adwords, Online Marketing, Search Engine Optimisation, Web Design
For retailers and service industries the Christmas and New Year period are by far the busiest time of year. Having invested significant resources in Christmas branding and sales promotions, it’s straight into the New Year and January sales. Shopping trends are showing an increased shift towards online shopping, as the weather worsens and tightened budgets require bargain hunting tools only available on the web. (more…)
How Improper Domain Name Redirects Can Prevent Your Website Receiving Top Rankings
Posted November 9th, 2009 by Chris Mann in Search Engine Optimisation
There are many factors which can affect the search engine rank of a website. One of these determining factors is the domain name. There are several factors occurring behind the scenes with the domain name which can have a significant effect on a websites ability to rank well with the search engines.
For example let’s assume your website has been live for a period of 6 months or more and you assume for whatever reason that you can get a higher search engine ranking if you were using a particular keyword in your domain name instead of your current domain name. As a result you rush out and purchase keyword1.co.uk, keyword2.co.uk and keyword3.co.uk. (more…)
How To Choose Your Web Hosting
Posted November 6th, 2009 by Barnaby Knowles in Search Engine Optimisation, Website Development
Every Website Needs A Host
Every website on the Internet needs to be hosted somewhere. There are a vast number of web hosting companies offering various services, so which one should you choose for your website? The answer depends on your website: which technologies it is built in, how big it is, how much traffic it receives (or is likely to receive) etc… (more…)
Do you have the time?
Posted November 2nd, 2009 by Chrisi Reid in Usability, Website Development
Unlike traditional printed media, most websites are visited by people in a hurry; each individual page has very little time to make an impression on a user. Those users have a specific goal in mind, and little patience for a site that doesn’t make it as easy as possible to achieve it.
When building your site and writing your copy, be aware of the following time scales: (more…)
Social Media Monitoring Service
Posted November 2nd, 2009 by Stephen Harvey-Franklin in Advertising, Online Marketing, Social Media Marketing
WSI are pleased to announce their new Social Media Monitoring Service.
It is vital that companies wanting to protect their brand online hear what is being said about them online.
Early detection of negative rumours or discontent, means that our customers can respond quickly to turn around negative reviews or negative comments, if they appear on the internet.
With Social Media Monitoring, our clients can be alerted, so that they can respond to developing sutuations; we can also work with our clients to help minimise the impact of negative PR and negative reviews. (more…)
