At WSI UK we’ve gained invaluable online marketing experience by dealing with a diverse range of clients, each requiring a unique mix of internet marketing solutions for their products and/or services. Starting in November, 2009 we are launching a range on internet marketing courses offering an introduction into internet marketing and some of its elements. We’ll be sharing our knowledge, experience and expertise developed over a decade of delivering internet marketing solutions.
The first two courses will cover An Introduction To Internet Marketing and An Introduction to Social Media Marketing , confirmed venues are in Birmingham, Thame and Leeds, more locations and venues will be added to subject to demand.
An Introduction to Internet Marketing
The introduction to internet marketing course will cover a brief overview of each form of internet marketing including pay per click advertising (PPC), search engine optimisation (SEO), email marketing and web analytics. It will also touch on the benefits of optimised landing pages (for search engine optimisation or PPC advertising) and the advantages of using microsites.
The course has been designed to cater for businesses unaware of the online marketing landscape and want to find out more about the tools available. It is also useful for companies who outsource internet marketing services and would like to gain a better understanding of the activities involved in running an online advertising campaign or optimising a website for search engines etc. For more information visit our internet marketing course page or to book a place, visit our internet marketing course page at Ripley Training .
An Introduction to Social Media Management
Social media marketing is becoming a popular advertising vertical that many businesses are exploring in-house. At WSI believe it’s important to fully understand the potential benefits and risks of using social media before defining a social media strategy and a social media policy. Our Introduction to Social Media Marketing course focuses on the opportunities for increasing sales and customer reach, and developing online PR, branding and customer service. It also covers what not to do when using social media marketing and including advice on how to protect your brand online.
For more information visit our Social Media Marketing course details page. If you’d like to book a place on the course, visit Ripley Training, book now to avoid disappointment.
