Website Design and Online Marketing
At WSI Yorkshire we have been delivering web design and online marketing solutions to a diverse range of companies in Huddersfield, Leeds, Manchester and Sheffield for over a decade. Our clients range from Black Cat Fireworks to The Writers Bureau, a specialist in writing courses, to Costain the engineering and construction group. Combining our expertise in web design, SEO and PPC management we create innovative internet marketing solutions, designed to meet each clients needs. Through innovation and flexibility we’re able to provide internet business solutions to both established companies with a strong web presence and fledgling enterprises new to the web.
Web Design
There are two things that define the effectiveness of a website, traffic volume and conversion architecture. Our web designers go beyond the aesthetic, integrating marketing and search engine optimisation expertise into the web design process. By combining professional web design, the latest SEO techniques and optimised conversion architecture we're able to build sites that generate traffic and turn it into revenue. We specialise in ASP websites, PHP websites and ecommerce web design but our web design services extend to intranets, micro sites, logo design and landing pages. Our web design portfolio showcases some of the websites we’ve designed and built, as well as the services we integrated to achieve success.
Social Media Management
Social media management is a rapidly expanding area; social networking sites such as Facebook, Twitter and YouTube have created new opportunities for customer interaction, branding, promotion, and the strength of search engine presence. Social media marketing provides access to over 80% of internet users where they spend 70% of their time. Incorporating social media management into your online PR strategy is a complex task, and there are pitfalls. Stories often make the press or companies and individuals misusing websites such as Facebook and Twitter, causing damage to their brand. At WSI we specialise in creating synergy between offline advertising, email marketing, social media marketing and press releases to build a concrete, coherent online brand presence.
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PPC Management
PPC marketing comes equipped with a set of extremely powerful tools for geo-targeting, demographic targeting, budget control and more. At WSI our PPC management team will harness the power of PPC advertising tools to optimise your return on investment. By implementing goal paths and conversion tracking we were able to ascertain where the campaign is most profitable and allocate the budget accordingly. We specialise in Google PPC but offer services with all the major online advertising networks including Yahoo Search Marketing, MSN, Bing and Facebook. After the initial set-up, your campaign will be managed by one of our PPC consultants who will refine your PPC advertising throughout the month and report to you at the end of each month regarding performance and future targets.
SEO Services
The importance of search engine optimisation or SEO is often overlooked, much to the detriment of online businesses. 80% of all internet activity starts through search, primarily using Google search. If you're on the first page of Google for keywords relevant to your business, people will find your website and buy your products or services. It's that simple! At WSI our SEO consultants will define the keywords most profitable to your business and optimise your website to improve search engine ranking. We take pride in offering white hat SEO services only using professional SEO marketing techniques to gain long term, sustainable results. As well as website SEO, we offer link building, email marketing and SEO copywriting.
